User Acquisition Manager (App Store Optimization - ASO)

ShyftUp | App Store Optimization & Mobile App Marketing Agency; Turkey; On-site; TRY 420,000 - 660,000; Full time

Benefits offered by this job

Silicon Valley culture

Flat hierarchy

Job summary

ShyftUp, a mobile-only user acquisition agency, seeks a full-time User Acquisition Manager in Turkey. You will own ASO and Apple Search Ads, manage client needs, and translate insights into recommendations.

A strong analytics background and English communication are essential to drive client success and growth. 3–4 years in mobile app marketing, a business/marketing or economics degree, and Excel proficiency are required.

Qualifications

• 3–4 years of experience in mobile app marketing, ASO and Apple Search Ads preferred.
• Degree in business, marketing, engineering, economics, or related field.
• Strong analytical skills and quick learner with Excel proficiency.
• Excellent written and spoken English skills.
• Data-driven, proactive and able to translate insights into client decisions.
• Open to startup culture and fast change.

Responsibilities

• Own and operate mobile performance channels, including ASO and Apple Search Ads.
• Manage client communications, understand goals, execute and report weekly performance.
• Plan and run A/B tests on App Store and Google Play to improve visit-to-install rates.
• Plan and execute keyword optimizations to boost rankings and organic installs.
• Create, manage, optimize, scale, and report on Apple Search Ads campaigns to meet client targets.

Skills

ASO

Apple Search Ads

Mobile marketing

Analytical skills

Excel

English fluency

Data-driven

Education

Business/Marketing degree

Economics degree

Tools

Facebook Ads

Snapchat Ads

TikTok Ads

Job description

ShyftUp is looking for a motivated individual to join our growing team as a full-time User Acquisition Manager.

About Us

We are a mobile-only user acquisition agency based in San Francisco, and we help the world’s best mobile app companies reach their user growth goals. We’ve driven over 500 million new users to our clients globally through App Store Optimization (ASO) and Paid User Acquisition Campaigns (Apple Search Ads and Google App Campaigns). We’re rapidly growing our team to support our ever-growing client base.

Your Impact

• You’ll own and operate all mobile performance marketing channels, including App Store Optimization (ASO) and Apple Search Ads for our clients.
• You’ll manage client communications, understand the client’s needs and goals, execute accordingly, and convey our performance to the client on a weekly basis.
• You’ll plan and execute A/B tests on the App Store and Google Play store with the goal of improving the client’s store listing’s visit-to-install rate.
• You’ll plan and execute keyword optimizations for our clients with the goal of improving their rankings and boosting their organic installs.
• You’ll create, manage, optimize, scale, and report on Apple Search Ads campaigns and hit the clients’ targets.

Talents You Bring to The Team

• 3-4 years of experience in mobile app marketing required, ideally in App Store Optimization (ASO) and Apple Search Ads.
• Degree in business, marketing, engineering, economics, or related field.
• Fast learner with very strong analytical skills.
• Excellent written and speaking English skills.
• Strong interest in apps and mobile marketing.
• Excellent Excel skills, ability to adapt and learn new data tools quickly.
• Data-driven, great at analysis, and good at converting ideas into business decisions and recommendations for our clients.
• Proactive and result-oriented.
• Open to startup culture & change.
• You have excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material.
• Big Plus - Experience in social media advertising, Facebook Ads, Snapchat Ads, TikTok Ads, etc. (Not mandatory)
• This role requires working hours that align closely with U.S. business hours, approximately 4pm to 12am Turkey time.

We’ll Offer You

• Chance to work for a Silicon Valley company and be part of a Silicon Valley culture.
• Exposure to the hottest and fastest-growing Silicon Valley mobile app companies.
• Big goals, challenging work, fast learning cycles, practical training, and meaningful feedback.
• Project exposure and ownership that impacts our world, users, products, colleagues, and business.
• A family-like team with a flat hierarchy.
• Communication coaching and great coworkers!