Performance Marketing / UA Manager

HrPanda; Fatih; On-site; TRY 2,937,000 - 4,405,000; Full time

Benefits offered by this job

Private health insurance

Learning budget

AI tools

Team experiences

MultiSport membership

Job summary

SevenApps is seeking a Mid-Level User Acquisition Manager to plan, execute, and optimize paid acquisition across multiple mobile apps, focusing on growth and scalable campaigns. You’ll collaborate with performance marketing, product, and design teams; own end-to-end campaigns from setup to attribution, and use analytics to drive ROAS, retention, and LTV improvements.

The role emphasizes hands-on testing, creative collaboration, and data-driven decision making across Google Ads, Meta Ads, and

Qualifications

• 2–4 years of hands-on experience in user acquisition / performance marketing.
• Hands-on experience managing paid acquisition campaigns for mobile apps.
• Strong experience with Google Ads and Meta Ads.
• Good understanding of the mobile app marketing funnel from install to activation, retention, and monetization.
• Experience working with mobile attribution platforms such as AppsFlyer, Adjust, or similar tools.
• Ability to evaluate campaign performance using metrics such as CPI, CPA, ROAS, retention and LTV.
• Experience running structured A/B tests and turning results into clear actions.
• Strong analytical skills and confidence working with performance data.
• Ability to independently manage and optimize campaigns while taking ownership of results.
• A proactive, hands-on, and problem-solving mindset.

Responsibilities

• Develop, launch, and optimize user acquisition campaigns for multiple mobile applications.
• Manage campaigns across platforms such as Google Ads and Meta Ads.
• Analyze campaign performance across metrics including CPI, CPA, ROAS, retention, and LTV.
• Use attribution and analytics data to evaluate acquisition quality beyond initial conversion.
• Run A/B tests across creatives, audiences, funnels, and campaign structures.
• Collaborate closely with the design team to develop and iterate high-performing ad creatives.
• Identify patterns across creatives and campaigns and turn performance data into actionable insights.
• Analyze user behavior, cohorts, and retention to support acquisition decisions.
• Build clear performance reports and communicate key findings to the team.
• Monitor competitor activity, market trends, and emerging mobile growth strategies.
• Continuously test new channels, campaign structures, creatives, and growth hypotheses.

Skills

2–4 years exp

Mobile ads management

Google Ads

Meta Ads

Marketing funnel

AppsFlyer/Adjust

CPI/CPA/ROAS

A/B testing

Analytics

Campaign ownership

Tools

AppsFlyer

Adjust

Job description

At SevenApps, we build mobile applications that millions of users carry in their pockets every day. Our portfolio spans lifestyle, productivity, and utility apps with 20M+ downloads, strong ratings and continuous growth.

For us, continuous improvement isn’t just a slogan: it’s how we work.

We’re now looking for a Mid-Level User Acquisition Manager to join our crew.

About the Role

As a User Acquisition Manager, you will be responsible for planning, executing, and optimizing paid acquisition strategies across our mobile app portfolio.

This role is highly focused on mobile app growth. You will work hands-on across the full user acquisition lifecycle, from campaign setup and creative testing to attribution, cohort analysis and LTV-driven optimization.

You’ll collaborate closely with performance marketing, product, and design teams to identify growth opportunities and scale successful acquisition strategies.

Our stack includes Google Ads, Meta Ads, mobile attribution platforms, analytics tools and A/B testing frameworks.

What You’ll Do

Develop, launch, and optimize user acquisition campaigns for multiple mobile applications

• Manage campaigns across platforms such as Google Ads and Meta Ads
• Analyze campaign performance across metrics including CPI, CPA, ROAS, retention, and LTV
• Use attribution and analytics data to evaluate acquisition quality beyond initial conversion
• Run A/B tests across creatives, audiences, funnels, and campaign structures
• Collaborate closely with the design team to develop and iterate high-performing ad creatives
• Identify patterns across creatives and campaigns and turn performance data into actionable insights
• Analyze user behavior, cohorts, and retention to support acquisition decisions
• Build clear performance reports and communicate key findings to the team
• Monitor competitor activity, market trends, and emerging mobile growth strategies
• Continuously test new channels, campaign structures, creatives, and growth hypotheses

What We’re Looking For

Must-have

• 2–4 years of hands-on experience in user acquisition / performance marketing
• Hands-on experience managing paid acquisition campaigns for mobile apps
• Strong experience with Google Ads and Meta Ads
• Good understanding of the mobile app marketing funnel from install to activation, retention, and monetization
• Experience working with mobile attribution platforms such as AppsFlyer, Adjust, or similar tools
• Ability to evaluate campaign performance using metrics such as CPI, CPA, ROAS, retention and LTV
• Experience running structured A/B tests and turning results into clear actions
• Strong analytical skills and confidence working with performance data
• Ability to independently manage and optimize campaigns while taking ownership of results
• A proactive, hands-on, and problem-solving mindset

Nice to have

• Experience working with subscription-based mobile apps
• Experience scaling mobile applications across multiple markets
• Familiarity with creative strategy, creative testing and ad iteration processes
• Experience working with cohort analysis and retention data
• Understanding of App Store and mobile growth dynamics
• Experience working in a fast-paced startup or mobile app studio environment

Work Setup

This is a full-time, on-site position based at our 4. Levent, Istanbul office.

Our Team & Vibe

We're a hustle and ownership-obsessed, hands-on team building in 4. Levent.

No dress code, no performative formality: just focused work, fast iteration, and people who care about the craft.

Our office is built for focus: quiet corners when you need to go deep, open space when you want to riff with teammates. Unlimited sugar-free and healthy snacks, specialty coffee, and yes, oat milk. We take the "snacks & cozy office" thing seriously.

Your ideas ship to production, not into a backlog.

• Competitive net salary & private health insurance: Clear and reliable financial and health coverage.
• Learning budget ($100/month): Use it for courses, content, or any resources that support your growth.
• AI-augmented workflow: We cover the cost of AI tools such as ChatGPT and Claude that help improve your productivity.
• Quarterly team experiences: Thoughtfully designed events that bring the team together.
• MultiSport membership: Stay active with access to gyms and various sports facilities.

Hiring Process

• HR Interview: 30 min, Google Meet
• Technical Case: 1 week to complete
• On-site Technical Interview: ~2 hours at our 4. Levent office
• Offer

We aim to keep the process efficient and stay in touch with candidates moving forward through the interview stages.