Performance Marketing Manager

Nexoft; Çankaya; On-site; TRY 250,000 - 420,000; Full time

Benefits offered by this job

Private health insurance

Multisport membership

Modern office in Ankara with amenities

Free breakfast and snacks

Job summary

Nexoft is a mobile app studio creating health & fitness apps with a global reach. We are hiring a performance marketer to own paid user acquisition across Apple, Google and Meta, managing sizable budgets and driving profitable scale.

You will collaborate with product and onboarding teams to improve trial start, trial-to-paid transitions, and retention, while maintaining precise measurement through MMPs and in-house dashboards. English is required; Turkish is a plus.

Qualifications

• 3+ years of hands-on experience running paid user acquisition for mobile apps, ideally subscription-based.
• Proven track record of profitable scaling on at least two platforms (Apple Search Ads, Google Ads, Meta).
• Strong understanding of mobile attribution, SKAdNetwork, MMPs and subscription metrics.

Responsibilities

• Own paid user acquisition for a portfolio of health & fitness apps across ASAs, Google Ads, and Meta.
• Plan, launch, optimize and scale campaigns against CPI, CPA, ROAS and payback targets.
• Manage significant monthly budgets and reallocate spend based on performance.
• Build and run a structured creative testing program and feed learnings to design and video teams.
• Collaborate with product/onboarding to improve post-install conversion and retention.
• Set up and maintain measurement with MMPs and dashboards; report weekly on performance.

Skills

Paid UA ownership

Multi-channel marketing

Analytics & dashboards

Budget management

Creative brief writing

Tools

Google Ads

Apple Search Ads

Meta Ads

Job description

Nexoft is a mobile app studio that builds and grows its own health & fitness apps. Our portfolio — including Pilates Workouts, Yoga for Beginners, Face Yoga, Home Workouts for Women, Chair Yoga and Kegel Men — has reached more than 60 million users worldwide on iOS and Android. We design, develop, launch and market everything in-house, which means the people who run our ads sit next to the people who build the product and shape the funnel.

We are growing our paid acquisition efforts and are looking for experienced performance marketers who know how to scale subscription apps profitably across Apple Search Ads, Google Ads and Meta.

What you will do

• Own paid user acquisition for a portfolio of health & fitness apps across Apple Search Ads, Google Ads (App campaigns) and Meta (Facebook/Instagram).
• Plan, launch, optimize and scale campaigns against clear targets: CPI, cost per trial, cost per paying subscriber, ROAS and payback period.
• Manage significant monthly budgets and reallocate spend across channels, geos and apps based on performance.
• Build and run a structured creative testing program: brief video and static ads, analyze creative performance, and feed learnings back to the design and video team.
• Work closely with product and onboarding teams to improve post-install conversion (trial start, trial-to-paid, retention) — you will be involved in the whole funnel, not just the top of it.
• Set up and maintain accurate measurement with our MMP (e.g. Adjust / AppsFlyer / Singular), SKAdNetwork / AEM, and in-house dashboards.
• Report weekly on performance, insights and next steps, and forecast growth by channel.
• Stay on top of platform changes (ASA updates, Google App campaign features, Meta Advantage+ App campaigns, privacy changes) and adapt our strategy accordingly.

What we are looking for

• 3+ years of hands-on experience running paid user acquisition for mobile apps — ideally subscription-based apps in health & fitness, wellness or similar consumer categories.
• Proven track record of profitably scaling campaigns on at least two of: Apple Search Ads, Google Ads (App campaigns), Meta Ads. Experience with all three is a strong plus.
• Deep understanding of mobile attribution, SKAdNetwork, MMPs and subscription app metrics (trial conversion, LTV, ROAS, payback).
• Strong analytical skills — comfortable in spreadsheets and dashboards, able to turn data into clear decisions.
• Creative sensibility: you know what makes a mobile ad convert and can write sharp briefs for designers and video editors.
• Ownership mindset — you treat the budget as your own and are motivated by results, not activity.
• Professional working proficiency in English; Turkish is a plus but not required.

Nice to have

• Experience with ASO and how it interacts with paid search (ASA).
• Experience with creative tools and AI-assisted creative production (UGC-style ads, motion graphics briefs).
• Familiarity with Firebase, RevenueCat / Adapty, Amplitude or similar app analytics and subscription tools.
• Experience running campaigns in multiple markets (US, UK, DE, FR, JP, KR, etc.).
• Experience with Google Play Console and App Store Connect (custom product pages, custom store listings).

What we offer

• Real ownership of budgets and channels in a company where marketing is core, not an afterthought.
• A portfolio of live, revenue-generating apps to work on from day one — no waiting for a product to launch.
• A small, fast-moving team where decisions take hours, not weeks.
• Private health insurance.
• Multisport membership.
• Modern office at Hacettepe Teknokent, Ankara, with a rest area, PlayStation and other amenities.
• Free breakfast and snacks every day.
• Company shuttle or transportation allowance.
• We don't do overtime — but if a rare late day is ever needed, it is compensated.