Growth Marketing Manager (User Acquisition) - Mobile Subscription Products

AppNation; Fatih; On-site; TRY 180,000 - 300,000; Full time

Benefits offered by this job

Private health insurance

Meal and commute support

Relocation support

Flexible working options

Job summary

AppNation is seeking a Growth/UA lead to own user acquisition and growth for our AI-powered mobile apps. You will manage budgets across Google Ads, Apple Search Ads, Meta, and TikTok, track deep funnel metrics, and scale campaigns with a focus on ROAS.

You will collaborate with product, creative, and data teams, maintain relationships with major ad platforms, and leverage MMPs like AppsFlyer/Adjust and Amplitude to drive profitable scale. Experience with SKAN and Android/iOS is required.

Qualifications

• 3–5+ years of experience managing and scaling mobile UA budgets for iOS & Android.
• Proven track record growing budgets while maintaining performance.
• Hands-on with Google Ads, Apple Search Ads, Meta, and TikTok; AppLovin a plus.
• Strong ability to analyze deep funnel data and translate it into budget decisions.
• Familiarity with SKAN, mobile attribution, and MMPs.

Responsibilities

• Plan, launch, and optimize high-budget UA campaigns across Google Ads, Apple Search Ads, Meta, and TikTok to maximize ROAS and scale aggressively.
• Own a growing marketing budget, tracking spend end-to-end across channels while protecting marginal ROAS.
• Track deep funnel data — retention, ARPU, LTV, and pROAS by campaign, creative, and cohort to decide where and how much to scale.
• Identify high-performing campaign, creative, and audience combinations early and scale them fast and aggressively.
• Collaborate with product, creative, and data teams to develop high-performing ad concepts and improve the acquisition funnel.
• Maintain direct relationships with account managers at Google, Meta, and Apple to resolve issues and unlock opportunities.
• Use MMPs (AppsFlyer/Adjust) and Amplitude to turn raw data into profitable scale decisions.
• Leverage AI-powered tools to work faster and smarter.

Skills

Google Ads

Apple Search Ads

Meta Ads

TikTok Ads

Budget management

Data analysis

Collaboration

AI-assisted growth

Tools

AppsFlyer/Adjust

Amplitude

Job description

About AppNation

We build AI-powered mobile apps that reach millions of users worldwide.

Since 2021, AppNation has been creating products across AI, productivity, and mobile experiences. Our apps, including Genie, Translate AI, and Arch, have reached 90M+ users globally and ranked among the top apps in 30+ countries.

We are a team of builders, designers, and engineers who move fast, take ownership, and create products used by millions.

About the Role

We're looking for someone to own User Acquisition & Growth and help us scale world-class mobile products.

You’ll work across our portfolio of AI-powered and consumer mobile apps, taking ownership from budget strategy to performance optimization. You’ll manage a continuously growing budget, track marketing spend and deep funnel data end-to-end, and help shape how we scale user acquisition across the team.

What You’ll Do

• Plan, launch, and optimize high-budget UA campaigns across Google Ads, Apple Search Ads, Meta, and TikTok to maximize ROAS and scale aggressively.

• Own a continuously growing marketing budget, tracking spend end-to-end across every channel while protecting marginal ROAS.

• Track deep funnel data — retention, conversion, ARPU, and pLTV/pROAS - by campaign, creative, and cohort to decide where and how much to scale.

• Identify high-performing campaign, creative, and audience combinations early and scale them fast and aggressively.

• Collaborate closely with product, creative, and data teams to develop high-performing ad concepts and improve the acquisition funnel.

• Maintain direct relationships with account managers at Google, Meta, and Apple to resolve issues and unlock new opportunities.

• Use MMPs (AppsFlyer/Adjust) and Amplitude to turn raw data into profitable scale decisions.

• Leverage modern tools, including AI-powered tools, to work faster and smarter.

What We’re Looking For

• 3-5+ years of experience managing and scaling user acquisition budgets for mobile apps (iOS & Android).

• A track record of taking a budget and growing it continuously while maintaining performance - your expertise is scaling, not just running campaigns.

• Deep hands-on experience with Google Ads, Apple Search Ads, Meta, and TikTok (AppLovin is a plus).

• Comfort working with deep funnel data (retention, ARPU, LTV, pROAS) and turning it into concrete budget decisions.

• Understanding of SKAN purchasing principles and mobile attribution; familiarity with MMPs and Amplitude.

• Ability to take ownership, make budget decisions, and deliver results independently.

• Strong communication skills and ability to collaborate in a fast-paced environment.

Why AppNation?

• Build and scale products reaching millions of users globally.

• Work with talented people in a fast-moving AI-first environment.

• Take ownership and see your impact directly in the products you build.

• Grow quickly with opportunities to lead projects and shape technical decisions.

• Enjoy competitive compensation and benefits, including private health insurance, meal and commute support, relocation support, and flexible working options.

Our Hiring Process

Application Review → Interview → Technical Assessment → Final Interviews

At AppNation, we set ambitious goals and challenge ourselves to build products that reach millions of people. We value curiosity, ownership, and continuous growth. If this role excites you and you're ready to make an impact, we'd love to hear from you.