Sr. Performance Marketing / UA Manager

SevenApps; Fatih; On-site; TRY 2,294,630 - 3,212,482; Full time

Benefits offered by this job

Competitive net salary

Private health insurance

Learning budget ($100/month)

AI-augmented development tools

Multisport membership

Job summary

SevenApps is looking for a Senior User Acquisition Manager to drive the paid acquisition strategy for mobile applications. You will collaborate with various teams to manage campaigns across multiple digital channels.

The ideal candidate has extensive experience in performance marketing, managing ad budgets, and working with tools like Google Ads and Meta Ads. This full-time position is based in our Istanbul office and includes competitive benefits and a focus on professional growth.

Qualifications

• 5+ years of experience in performance marketing/user acquisition.
• Proven track record managing significant monthly ad budgets.
• Strong hands-on experience with Google Ads and Meta Ads.

Responsibilities

• Own channel strategy and budget allocation.
• Develop and optimize user acquisition campaigns.
• Lead A/B tests on creatives and targeting.

Skills

Performance marketing experience

User acquisition in mobile apps

Google Ads experience

Meta Ads experience

Analytical skills

Tools

AppsFlyer

Adjust

Job description

At SevenApps, we build mobile applications that millions of users carry in their pockets every day. Our portfolio spans lifestyle, productivity, and utility apps with 20M+ downloads, strong ratings, and continuous growth.

About The Role

Senior User Acquisition Manager – Own and drive paid acquisition strategy to deliver scalable, sustainable growth across our app portfolio. Lead end‑to‑end campaign strategy from channel planning and budget allocation to creative direction and performance analysis, working closely with performance marketing, product, and design teams. Our stack includes Google Ads, Meta Ads, analytics tools, attribution platforms, and A/B testing frameworks.

What You’ll Do

• Own channel strategy and budget allocation across multiple digital channels and apps
• Develop, execute, and continuously optimize user acquisition campaigns to hit ambitious growth targets
• Lead A/B tests on creatives, funnels, and targeting – turning results into repeatable playbooks
• Define creative strategy and collaborate closely with the design team to produce high‑performing ad creatives
• Track user behavior and build reports to inform product and marketing decisions at the leadership level
• Monitor market trends and competitor activity to identify and act on growth opportunities
• Mentor junior UA team members and contribute to building team capabilities
• Present performance insights, growth forecasts, and strategic recommendations to leadership

What We’re Looking For

Must‑have

• 5+ years of experience in performance marketing / user acquisition in mobile apps
• Proven track record managing significant monthly ad budgets and delivering measurable growth
• Strong hands‑on experience with Google Ads and Meta Ads
• Experience with attribution and reporting tools such as AppsFlyer, Adjust, or similar platforms
• Deep understanding of product metrics: retention, LTV, cohort analysis
• Solid A/B testing and conversion rate optimization experience
• Strong analytical skills with the ability to translate data into actionable strategy
• Experience mentoring junior team members or leading small teams
• Strong ownership mindset – you define the strategy, not just execute it

Nice to have

• Experience with subscription‑based products
• Familiarity with creative strategy and systematic ad iteration processes
• Experience in TikTok Ads or other emerging UA channels

Work Setup

This is a full‑time, on‑site position based at our 4. Levent, Istanbul office.

Benefits

• Competitive net salary & private health insurance
• Learning budget ($100/month) for courses, content, or resources that support your growth
• AI‑augmented development workflow: cost coverage for all AI tools you use
• Quarterly team experiences and events to bring the team together
• Multisport membership to stay active with access to gyms and sports facilities

Hiring Process

• HR Interview: 30 min, Google Meet
• Technical Case: 1 week to complete
• Online Team Lead Interview: 30 min, Google Meet
• On‑site Technical Interview: ~2 hours at our 4. Levent office
• Offer

We aim to keep the process efficient and stay in touch with candidates moving forward through the interview stages.