Senior Specialist, Digital Marketing

Etiya; Fatih; On-site; TRY 250,000 - 380,000; Full time

Job summary

Etiya is seeking a skilled Digital Marketing Professional to plan, execute, and optimize campaigns across LinkedIn, Instagram, Google Ads, and other channels to boost brand awareness and lead generation. You will manage the company’s social media presence, coordinate with MarCom and product marketing, and monitor performance using analytics tools to drive data‑driven decisions.

The ideal candidate has 4–5 years of experience in digital marketing, strong English, and the ability to manage

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Business, or a related field.
• 4–5 years of experience in digital marketing, social media management, and online campaign execution, preferably in B2B technology companies.
• Strong experience managing LinkedIn, Instagram, and other corporate social media platforms.
• Hands-on experience with digital advertising platforms such as Google Ads, LinkedIn Ads, and Meta Ads.
• Experience with SEO strategies, website performance optimization, and digital content management.
• Proficiency in digital analytics tools (Google Analytics, LinkedIn Analytics, etc.) and ability to translate data into actionable insights.
• Advanced English level with excellent written and verbal communication skills.
• Strong analytical mindset and ability to monitor campaign performance and optimize results.
• Ability to manage multiple digital campaigns simultaneously and meet deadlines.
• Highly motivated, creative, and data-driven individual.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across platforms to support brand awareness and lead generation.
• Manage LinkedIn and Instagram accounts, including content planning, publishing, and performance tracking.
• Monitor paid campaigns on Google Ads, LinkedIn Ads, and Meta Ads for budget and performance.
• Support SEO strategies and optimize website content and landing pages.
• Track digital marketing metrics and prepare regular reports with optimization recommendations.
• Contribute to digital lead generation initiatives, including landing pages and email marketing.
• Collaborate with MarCom, content, and product marketing teams for consistent messaging.
• Stay updated on industry trends to improve campaign performance.

Skills

Social media management

Digital campaign management

Paid advertising

SEO

Digital analytics

Content planning

English proficiency

Data analysis

Project management

Education

Bachelor's degree in Marketing, Communications, Digital Marketing, Business, or a related field

Tools

Google Ads

LinkedIn Ads

Meta Ads

Google Analytics

LinkedIn Analytics

Job description

Job Description

QUALIFICATIONS WE ARE LOOKING FOR

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Business, or a related field.
• 4–5 years of experience in digital marketing, social media management, and online campaign execution, preferably in B2B technology companies.
• Strong experience managing LinkedIn, Instagram, and other corporate social media platforms.
• Hands‑on experience with digital advertising platforms such as Google Ads, LinkedIn Ads, and Meta Ads.
• Experience with SEO strategies, website performance optimization, and digital content management.
• Proficiency in digital analytics tools (Google Analytics, LinkedIn Analytics, etc.) and ability to translate data into actionable insights.
• Advanced English level with excellent written and verbal communication skills.
• Strong analytical mindset and ability to monitor campaign performance and optimize results.
• Ability to manage multiple digital campaigns simultaneously and meet deadlines.
• Highly motivated, creative, and data‑driven individual.

JOB DESCRIPTION

• Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns across platforms including LinkedIn, Instagram, Google Ads, and other digital channels to support brand awareness and lead generation.
• Social Media Platform Management: Manage and oversee the company’s LinkedIn and Instagram accounts, including content planning, publishing, and performance tracking to ensure alignment with marketing and brand strategy.
• Paid Advertising Management: Manage and monitor paid advertising campaigns on platforms such as Google Ads, LinkedIn Ads, and Meta Ads, ensuring optimal budget utilization and performance optimization.
• SEO and Website Performance: Support the development and implementation of SEO strategies to improve website visibility and organic traffic. Work closely with internal teams to optimize website content and landing pages.
• Digital Analytics and Reporting: Track and analyze digital marketing performance metrics, including campaign results, traffic, engagement, and lead generation. Prepare regular reports and recommend optimization strategies.
• Lead Generation Support: Contribute to digital lead generation initiatives, including landing pages, campaigns, and email marketing activities aligned with marketing objectives.
• Collaboration with Marketing Teams: Work closely with MarCom, content, and product marketing teams to ensure consistent messaging and effective digital campaign execution.
• Industry and Trend Monitoring: Stay updated on the latest digital marketing trends, platform updates, and best practices to continuously improve campaign performance and digital presence.