Digital Marketing Specialist

BRANDEFENSE; Çankaya; On-site; TRY 30,000 - 50,000; Full time

Job summary

BRANDEFENSE is seeking a Digital Marketing Specialist to enhance our digital marketing efforts. The role involves managing paid advertising campaigns, utilizing analytics for strategy, and engaging on social media platforms.

The ideal candidate should possess a Bachelor’s degree in Business or Marketing, with at least 3 years of experience in performance marketing. Proficiency in English and Turkish along with a goal-oriented approach is essential.

Qualifications

• At least 3 years of experience in performance marketing & analytics in Digital Marketing.
• Utilize analytics tools to drive strategy.
• Experience with ad optimization and growth strategies.

Responsibilities

• Manage paid advertising campaigns on platforms like Meta and Google.
• Analyze campaign data using Google Analytics 4 (GA4).
• Implement SEO and SEM strategies for improved visibility.
• Foster engagement on social media platforms.
• Manage advertising budgets efficiently.

Skills

Performance marketing & analytics

Google Analytics GA4

Social media management

SEO and SEM

Content marketing

Proficiency in English and Turkish

Education

Bachelor’s degree in Business, Marketing or related field

Tools

Google Ads

Facebook Business Ads Manager

HubSpot

Semrush

Job description

Brandefense is a leading SaaS platform that offers innovative Digital Risk Protection Services (DRPS), External Attack Surface Management (EASM), Supply Chain Security (SCS) and Actionable Threat Intelligence solutions. Our AI-driven technology helps organizations to significantly enhance their security posture and decrease response time to breaches. Our next-generation technology continuously scans the online world, including the dark, deep, and surface web, to discover unknown events, automatically prioritize risks, and deliver actionable intelligence that can be used instantly to improve security.

Job Description

Brandefense is looking for a Digital Marketing Specialist to join our team. This role involves managing various aspects of our digital marketing efforts, with a focus on setting up, monitoring, and optimizing paid advertising campaigns, engaging in social media activities, and employing data analytics to drive strategy.

Qualifications

• Bachelor’s degree required in Business, Marketing or a related field.
• At least 3 years of experience in performance marketing & analytics in Digital Marketing, preferably with lead-focused goals.
• Utilize Google Analytics GA4, Search Console, Google Tag Manager, Google Optimize, Meta Pixels, Meta Business Suite to optimize digital marketing efforts.
• Experience with SEM, LinkedIn Ads, Facebook Ads, Google Ads, other ad platforms and analytic tools.
• Experience in ad optimization, scaling and growth strategies.
• Experience in organic growth, social media, SEO, content marketing, e-mail marketing, and organic growth tools is a plus.
• Experience in content management for the company website, forms, integrations and other assets.
• Familiarity with modern demand generation strategy.
• Proficiency in English and Turkish, with strong written and verbal communication skills.
• Being tech‑savvy for digital marketing software and integrations is a plus.
• Goal‑oriented to achieve targets through self‑motivation, persistence & determination.
• Innovative attitude with a passion for bringing new ideas.
• Proactive, dynamic, multi‑tasking.

Additional Information

• Paid Advertising Management: Set up and monitor paid ad campaigns on platforms like Meta and Google. Must have expertise in using Facebook Business Ads Manager, Google Ads, and similar tools.
• Analytics and Reporting: Utilize Google Analytics 4 (GA4) and GA Analytics to analyze and interpret campaign data. Prepare and deliver comprehensive social media reports monthly.
• SEO and SEM: Implement and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve online visibility and ranking.
• Social Media Engagement: Regularly post, share, and interact with the audience on various social media platforms to foster engagement.
• Budget Management: Efficiently manage advertising budgets, making adjustments based on conversion rates and campaign analytics.
• Digital Marketing Strategy: Collaborate in the development and execution of the company's digital marketing strategy.
• Marketing Automation Tools: Experience in marketing automation tools like HubSpot, Semrush etc.
• Team Collaboration: Work closely with the marketing team to develop and implement creative marketing strategies.