Senior Digital Marketing Specialist

Evofone; Kâğıthane; On-site; TRY 450,000 - 750,000; Full time

Job summary

Evofone in Turkey is seeking an experienced digital marketing professional with a strong analytical mindset to drive performance. You will develop data-driven strategies, plan and optimize campaigns across channels, and turn insights into measurable actions.

The role requires 4+ years in digital marketing or a related field, expertise in Google Analytics, GTM, and performance measurement, and the ability to work across Marketing, E-commerce, and CRM teams. English preferred.

Qualifications

• 4+ years of experience in digital marketing or related field.
• Strong knowledge of digital marketing channels and performance marketing strategies.
• Hands-on experience planning and optimizing campaigns.
• Proficient with web analytics, especially Google Analytics.
• Experience analyzing campaign performance and user behavior.
• Knowledge of audience segmentation and personalization.
• Familiarity with Insider and Segmentify is a plus.
• English communication is preferred.

Responsibilities

• Develop and execute data-driven digital marketing strategies across channels.
• Plan, manage, and optimize performance marketing campaigns in line with objectives.
• Monitor KPIs and identify opportunities for growth and optimization.
• Analyze data to generate actionable insights on campaigns and user behavior.
• Prepare regular performance reports and recommendations.
• Collaborate with Marketing, E-commerce, CRM and other teams to maximize results.
• Drive ownership of projects from planning to execution and review.

Skills

Data-driven marketing

Campaign optimization

Audience segmentation

Cross-functional collaboration

English communication

Tools

Google Analytics

Google Tag Manager

Insider

Segmentify

Job description

Are you an experienced digital marketing professional with a strong analytical mindset and a passion for driving performance? If you enjoy developing data-driven strategies, optimizing campaigns, and turning insights into impactful marketing actions, we’d love to hear from you!

• 4+ years of experience in digital marketing, performance marketing, e-commerce, or a related field
• Strong knowledge of digital marketing channels and performance marketing strategies
• Hands-on experience in planning, managing, and optimizing digital marketing campaigns
• Strong knowledge of web analytics tools, particularly Google Analytics
• Experience in analyzing campaign performance, conversion metrics, customer journeys, and user behavior
• Strong understanding of audience segmentation, targeting, and personalization
• Experience with segmentation and marketing automation platforms such as Insider and Segmentify is a strong plus
• Good knowledge of Google Tag Manager, conversion tracking, and measurement structures
• Ability to translate data and insights into actionable marketing strategies
• Strong analytical, problem-solving, and decision-making skills
• Strong communication and stakeholder management skills
• Ability to work independently, take ownership, and manage multiple projects simultaneously
• Strong interest in emerging digital marketing technologies, trends, and industry best practices
• Good command of English is preferred

What You’ll Do

• Develop and execute data-driven digital marketing strategies across relevant channels
• Plan, manage, and optimize performance marketing campaigns in line with business objectives
• Monitor key performance indicators and proactively identify opportunities for growth and optimization
• Analyze campaign, website, customer, and user behavior data to generate actionable insights
• Prepare and present regular digital marketing performance reports and recommendations
• Manage and improve audience segmentation, targeting, personalization, and customer journey initiatives
• Take an active role in processes involving Google Analytics, Google Tag Manager, conversion tracking, and marketing measurement
• Work closely with Marketing, E-commerce, CRM, and other cross-functional teams to ensure alignment and maximize campaign performance
• Evaluate campaign results, conduct performance analysis, and develop optimization strategies
• Follow digital marketing trends, new technologies, and industry developments; identify opportunities to implement innovative solutions
• Contribute to the development of digital marketing processes, tools, and best practices
• Take ownership of assigned projects and drive them from planning through execution and performance evaluation
• A dynamic and collaborative working environment
• The opportunity to take ownership of impactful digital marketing projects
• The chance to work across different areas of digital marketing and e-commerce
• Continuous learning and professional development opportunities
• A culture that values data-driven thinking, innovation, and new ideas
• The opportunity to make a direct impact on digital growth and business performance