Performance Marketing Specialist

Carrier HR; Fatih; On-site; TRY 180,000 - 300,000; Full time

Job summary

Carrier HR's client is a fast-growing textile company seeking a Digital Performance Marketing Specialist to own in-house marketing and drive measurable growth through data-driven strategies.

You will manage paid media across Meta, TikTok, X, Pinterest, and Google Ads, optimizing campaigns for ROAS and customer acquisition while collaborating closely with Creative and E-commerce teams. A strong analytics background and 3-5+ years in performance marketing are essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3-5+ years of experience in Digital Marketing or Performance Marketing.
• Strong hands-on experience managing campaigns across Meta Ads Manager, TikTok Ads, X (Twitter) Ads, Pinterest Ads, and Google Ads.
• Proven experience managing in-house digital advertising operations.
• Strong understanding of digital marketing funnels, attribution models, and conversion optimization.
• Experience with GA4, GTM, and performance reporting tools.
• Advanced Excel; Looker Studio or BI tools is a plus.

Responsibilities

• Manage and optimize paid media campaigns across Meta, TikTok, X (Twitter), Pinterest, Google Ads, and other platforms.
• Plan, launch, and monitor performance marketing campaigns with a focus on customer acquisition, revenue growth, and ROAS.
• Own day-to-day digital advertising operations without agency support.
• Analyze campaign performance using data and translate insights into actionable optimization strategies.
• Monitor KPIs including ROAS, CPA, CAC, CTR, CPC, Conversion Rate, and CLV.
• Work with Creative and E-commerce teams to develop high-performing assets and landing pages.
• Conduct A/B testing across creatives, audiences, placements, and campaign structures.
• Build regular performance reports and dashboards for management.
• Identify growth opportunities, audiences, and channels.
• Manage campaign budgets to maximize ROI.
• Stay updated with platform updates and industry trends.

Skills

Campaign management

Performance marketing

Data analysis

Cross-functional collaboration

GA4

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Google Tag Manager

Looker Studio

Job description

Our client is a fast-growing textile company with a strong presence in both e-commerce and in-store retail. With a growing store network alongside its digital channels, the business continues to expand across multiple sales channels and international markets. They are looking for a Digital Performance Marketing Specialist who will take ownership of their in-house digital marketing operations and drive measurable business growth through data-driven marketing strategies.

Key Responsibilities:

• Manage and optimize paid media campaigns across Meta, TikTok, X (Twitter), Pinterest, Google Ads, and other relevant digital platforms.
• Plan, launch, and monitor performance marketing campaigns with a focus on customer acquisition, revenue growth, and ROAS.
• Own the day-to-day digital advertising operations without agency support.
• Analyze campaign performance using data and translate insights into actionable optimization strategies.
• Monitor key KPIs including ROAS, CPA, CAC, CTR, CPC, Conversion Rate, and Customer Lifetime Value.
• Work closely with the Creative and E-commerce teams to develop high-performing campaign assets and landing page recommendations.
• Conduct A/B testing across creatives, audiences, placements, and campaign structures.
• Build regular performance reports and dashboards for management.
• Identify new growth opportunities, audiences, and digital channels.
• Manage campaign budgets efficiently and ensure maximum return on investment.
• Stay up to date with platform updates, industry trends, and emerging digital marketing technologies.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3-5+ years of experience in Digital Marketing or Performance Marketing.
• Strong hands-on experience managing campaigns across Meta Ads Manager, TikTok Ads, X (Twitter) Ads, Pinterest Ads, and Google Ads.
• Proven experience managing in-house digital advertising operations.
• Strong understanding of digital marketing funnels, audience segmentation, attribution models, and conversion optimization.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, and performance reporting tools.
• Strong analytical mindset with the ability to interpret complex datasets and generate actionable insights.
• Advanced Excel skills; experience with Looker Studio or other BI tools is a plus.
• Highly organized, detail-oriented, and comfortable working in a fast-paced environment.
• Excellent communication and cross-functional collaboration skills.