Performance & Digital Marketing Specialist/Sr. Specialist/Asst. Manager

QNB Sigorta

Fatih

On-site

TRY 250,000 - 420,000

Full time

14 days+

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

QNB Sigorta is seeking a digital marketing professional to grow channels, improve acquisition, and drive smarter decisions through data and experimentation. You will monitor performance, run A/B tests, analyze funnels, and optimize campaigns in collaboration with agency partners.

You will also enhance the customer journey, improve SEO, and stay curious about AI-driven marketing trends to continuously boost ROI and conversion rates across channels.

Qualifications

Experience in digital and performance marketing.
Ability to analyze marketing data and derive insights.
Experience managing paid media campaigns (META, Google Ads preferred).
Familiarity with web analytics tools (GA4, GTM, Search Console, Data Studio).
Understanding of SEO and website optimization principles.
Curiosity about AI and experimentation in marketing.
Strong analytical thinking and ownership mindset.
Good written and spoken English.

Responsibilities

Monitor marketing performance, identify growth opportunities, and take action to improve campaign efficiency and ROI.
Design and support experiments such as A/B tests to continuously improve conversion performance.
Analyze marketing and funnel performance to uncover insights and recommend actions that improve business results.
Drive customer acquisition by planning and optimizing digital marketing campaigns with agency partners.
Improve the customer journey by optimizing website and landing page experiences.
Work on SEO to increase organic visibility.
Collaborate with product, IT, and creative teams to deliver a seamless digital customer experience.
Stay curious about new digital marketing trends, AI technologies, and growth opportunities.

Skills

Digital marketing

Performance marketing

Data analysis

Paid media

SEO

A/B testing

AI trends

Cross-functional work

English fluency

Tools

GA4

GTM

Google Analytics 4

Data Studio

Google Ads

Meta Ads

Job description

We’re looking for someone who is passionate about growing digital marketing channels and turning data into business impact.

In this role, you will be responsible for improving customer acquisition, increasing conversion rates, and helping us make smarter marketing decisions through data and experimentation.

You will:

Monitor marketing performance, identify growth opportunities, and take action to improve campaign efficiency and ROI
Design and support experiments such as A/B tests to continuously improve conversion performance
Analyze marketing and funnel performance to uncover insights and recommend actions that improve business results
Drive customer acquisition by planning and optimizing digital marketing campaigns together with our agency partners
Improve the customer journey by optimizing website and landing page experiences
Work on SEO to increase our organic visibility
Collaborate with product, IT, and creative teams to deliver a seamless digital customer experience
Stay curious about new digital marketing trends, AI technologies, and growth opportunities, and bring new ideas to the team

What we're looking for

Knowledge in digital and performance marketing
Comfortable working with marketing data and using insights to improve performance
Experience/Desire on running or managing paid media campaigns (META, Google Ads are preferred)
Familiarity with web analytics and digital marketing measurement tools is a plus (such as GA4, GTM, Search Console, Data Studio, or similar)
Understanding of SEO and website optimization principles
Curious about AI, experimentation, and new ways of improving digital performance
Strong analytical thinking, ownership mindset, and willingness to learn
Good communication skills and ability to work cross-functionally
Good command of written and spoken English

Nice to have