Senior Performance Marketing Executive

Publicis Groupe; Fatih; On-site; TRY 300,000 - 520,000; Full time

Job summary

Publicis Groupe Turkey is seeking a Senior Performance Marketing Executive to lead e-commerce campaigns across web and mobile apps for top brands. You will manage large-scale campaigns, drive app acquisition, and optimize against key KPIs in a fast-paced, data-driven environment.

The role requires hands-on experience with Google Ads, Meta Ads and TikTok Ads, plus mobile app performance, analytics, and a test-and-learn mindset. Proficiency in English and strong Excel skills are essential.

Qualifications

• 2+ years of hands-on performance marketing experience, incl. e-commerce brands.
• Experience with large-scale, high-spend accounts is preferred.
• Hands-on experience across Google Ads, Meta Ads and TikTok Ads.
• Mobile app performance acquisition, measurement and optimization knowledge.
• Strong analytics using Google Analytics or similar tools.
• Test-and-learn mindset with experience running experiments.
• Familiarity with SA360 is a plus.
• Advanced Excel skills and professional working English.

Responsibilities

• Manage performance campaigns across web and mobile app environments.
• Drive app acquisition and performance campaigns, optimizing for business KPIs.
• Plan and execute A/B tests, experiments, and new platform tests.
• Identify opportunities on biddable platforms and scale campaigns.
• Work with Meta Catalogs and Dynamic Product Ads.
• Analyze campaign and e-commerce data and translate insights into optimizations.
• Stay updated on Google, Meta, TikTok products and broader performance ecosystem.

Skills

Performance marketing

E-commerce

Mobile app

Campaign management

A/B testing

Data analysis

English

Tools

Google Ads

Meta Ads

TikTok Ads

Google Analytics

SA360

Excel

Job description

Publicis Groupe Turkey operates through 14 agencies specializing in media, advertising, data, performance marketing, e-commerce, content, production, and PR. With nearly 500 talents, we deliver integrated solutions for some of the world's leading brands.

About the Role

Publicis Groupe Turkey is looking for its next Senior Performance Marketing Executive to join our team and work with some of the Groupe's leading e-commerce brands.

We're looking for someone with solid hands-on experience in e-commerce performance marketing, who is comfortable working with large-scale campaigns and driving measurable business results across both web and app environments.

What You'll Do

• Manage performance campaigns across both web and mobile app environments
• Drive app acquisition and performance campaigns, optimizing against relevant business and app KPIs
• Plan and execute A/B tests, experiments, and new platform/product tests
• Identify new opportunities across biddable platforms and turn learnings into scalable campaign strategies
• Work with Meta Catalogs and Dynamic Product Ads
• Analyze campaign and e-commerce performance data and translate insights into actionable optimizations
• Stay up to date with new products, formats, and developments across Google, Meta, TikTok, and the broader performance ecosystem

What We're Looking For

• 2+ years of hands-on performance marketing experience, including direct experience with e-commerce brands; experience with large-scale, high-spend accounts is strongly preferred
• Strong hands-on experience across Google Ads, Meta Ads and TikTok Ads, including e-commerce solutions such as Shopping, product feeds and dynamic campaigns
• Hands-on mobile app performance experience, with a good understanding of app acquisition, measurement and optimization
• Strong analytical understanding of key e-commerce performance metrics and experience with Google Analytics or similar measurement tools
• A strong test-and-learn mindset, with experience running experiments and testing new platform products and solutions
• Familiarity with SA360 is a plus
• Advanced Excel skills and professional working proficiency in English
• Analytical, detail-oriented, organized and proactive