Performance Marketing Lead

OneIngage; Üsküdar; On-site; TRY 180,000 - 320,000; Full time

Job summary

OneIngage is seeking a seasoned Senior Ecommerce Marketing leader based in Turkey to drive revenue growth through multi-channel campaigns. You will develop strategies across paid search, display, social and affiliate channels, optimizing conversion rates and customer lifetime value while collaborating with cross-functional teams to ensure alignment with business goals.

The role requires 6+ years in digital marketing, a relevant bachelor’s degree, and strong analytical skills in English.

Qualifications

• 6+ years of experience in digital marketing.
• Bachelor’s degree in Business Administration, Economics, Engineering, Statistics or related fields.
• Proven track record of driving revenue growth through ecommerce marketing strategies.
• Google and Meta advertising certificates is an asset.
• Experience with digital performance measurement tools.
• Advanced MS PowerPoint & Excel knowledge is a must.
• Excellent command of verbal and written English.

Responsibilities

• Develop and execute ecommerce marketing strategies that drive revenue growth, customer acquisition, and retention.
• Knowledge about media buying across channels including paid search, display, social media, and affiliate marketing.
• Identify and implement ecommerce improvement strategies to increase conversion rate, AOV, and CLV.
• Collaborate with cross-functional teams to develop integrated marketing campaigns.
• Monitor and analyze ecommerce performance metrics to identify optimization opportunities.
• Stay up-to-date with industry trends and share knowledge with the team.

Skills

Digital marketing

Client management

Data analysis

PowerPoint

Excel

DV360

Google Ads

Meta Ads

English proficiency

Research methods

Education

Bachelor's degree

Tools

DV360

Job description

At OneIngage, with our expertise in digital media, data, e-commerce, and digital visualization, we elevate the operational strength of brands both domestically and internationally to the highest standards. Adopting the "Think Borderless - Act Limitless" approach in every project, we aim to think and act without limits. We also position the strong corporate infrastructure and global reach provided by being a part of the Koç Group as a solid foundation.

We thinkborderless here. Working here, you will find new opportunities to excel in your role and challenge yourself every day, with a highly motivated team in a dynamic environment. We set our goals in the beginning of every year together with our colleagues transparently, so each of us are clear about our goals and more than willing to support & improve one another and our business during the year. We reward our colleagues in line with their performance and have a compensation policy accordingly.

Key Responsibilities:

• Develop and execute ecommerce marketing strategies that drive revenue growth, customer acquisition, and retention.
• Knowledge about media buying efforts across multiple channels, including paid search, display, social media, and affiliate marketing.
• Identify and implement ecommerce improvement strategies to increase conversion rates, average order value, and customer lifetime value.
• Collaborate with cross-functional teams to develop and execute integrated marketing campaigns that align with business objectives.
• Monitor and analyze ecommerce performance metrics to identify opportunities for optimization and growth.
• Stay up-to-date with industry trends and best practices in ecommerce marketing and share knowledge with the team.

Required Skills & Experience

• At least 6 years of experience in digital marketing,
• Bachelor’s degree in Business Administration, Economics, Engineering, Statistics or related fields,
• Proven track record of driving revenue growth through ecommerce marketing strategies.
• Google and Meta advertising certificates is an asset,
• Experienced with digital performance measurement tools,
• Experience in programatic tools such as DV360 is a plus,
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• The candidate should have mainstream research experience with a good understanding of traditional research and basic survey methods and data collection techniques,
• Client management experience, displaying a solutions driven approach,
• Excellent communication skills – specifically how to distil the issues, manage client expectations and communicate in a timely manner under pressure,
• Advanced MS Powerpoint & Excel knowledge is a must,
• Excellent command of verbal and written English.