Digital Marketing Executive

Teknosa; Fatih; On-site; TRY 600,000 - 800,000; Full time

Benefits offered by this job

TeknoFlex - flexible benefits

Multisport – special agreements with s

Birthday leave

Teknosa Volunteers - social projects

Teknosa Academy - trainings

TeknoYaşam activities - discounts and节

Job summary

Teknosa in Türkiye seeks a results-oriented Performance Marketing Manager to plan and optimize paid campaigns across Google, Meta, TikTok, Bing, Yandex and programmatic platforms to boost sales and brand awareness. You will lead external agencies and translate analytics into actionable directives for optimization.

Applicants should hold a bachelor’s degree in a relevant field and have at least four years of hands-on performance marketing experience with SA360 proficiency and strong data-driven

Qualifications

• Bachelor’s degree in a relevant field as listed in the requirements.
• At least four years of hands-on performance marketing experience.
• Hands-on SA360 experience is required; strong analytics ability is essential.

Responsibilities

• Plan and manage paid advertising performance across Google Ads, Meta Ads, TikTok Ads, Bing Ads, Yandex Ads, Criteo, and other RTB platforms to drive sales and brand awareness.
• Direct day-to-day work of external performance marketing agencies and set priorities with accountability for results.
• Analyze campaigns and translate findings into clear optimization directives for agencies and internal stakeholders.
• Track and report performance using GA4, Adjust, and other analytics tools; inform budget allocation decisions.
• Stay current on performance marketing trends and proactively adapt strategy.

Skills

Analytical thinking

Data-driven decisions

Campaign analysis

Education

Bachelor's degree in Computer Science, Industrial Engineering, Statistics or related field

Tools

Google Ads

Meta Ads Manager

GA4

Bing Ads

Yandex Ads

Criteo

SA360

Job description

We bring technology and happiness together at Teknosa. Since our establishment in 2000 within Sabancı Holding, we have been saying "Technology for Everyone".

We would like to see you among us in Teknosa of the future, where we focus on our values: happiness, collaboration, empathy, proactivity, trust and sincerity!

Your Responsibilities

• Plan and manage paid advertising performance across Google Ads, Meta Ads, TikTok Ads, Bing Ads, Yandex Ads, Criteo, and other RTB/programmatic platforms to drive sales and brand awareness
• Manage and direct the day-to-day work of external performance marketing agencies, setting priorities and holding them accountable for results
• Conduct hands‑on analysis of campaign and channel performance and translate findings into clear, regular optimization directives for agencies and internal stakeholders
• Track and report performance using Google Analytics (GA4), Adjust, and other web analytics/attribution tools
• Analyze website traffic and user behavior to inform channel and budget allocation decisions
• Stay current on performance marketing and programmatic advertising trends, and proactively adapt strategy

What We Expect

• Bachelor's degree in a relevant field, such as Computer Science, Industrial Engineering, Statistics, or a related discipline
• At least 4 years of hands‑on experience in performance marketing
• Hands‑on experience with SA360 is required
• Proficiency in Google Ads, Meta Ads Manager, and GA4, with familiarity with Bing Ads, Yandex Ads, Criteo, and other RTB/programmatic platforms
• Strong analytical skills with a demonstrated ability to make data‑driven decisions
• Knowledge of CPAS (Comparison Shopping / Collaborative Performance Advertising Solutions) is a plus
• Previous agency experience is a plus

Our Benefits We Think You May Be Interested In

• TeknoFlex - flexible benefits
• Multisport – special agreements with sports centers
• Birthday leave
• Teknosa Volunteers - social responsibility projects
• Teknosa Academy - online and in-class trainings
• TeknoYaşam activities - discounts and Teknosa Social Clubs (theatre, volleyball, movies…)
• Sabancı Sports Games - opportunity to feel the unifying power of sports

Thank you for interest in our job posting! You can follow our corporate page and social media accounts to have more information about Teknosa.