Performance Marketing Lead - Turkey D2C & Marketplaces

Opontia; Fatih; On-site; TRY 1,277,139 - 2,554,278; Full time

Job summary

A leading e-commerce group in Turkey is seeking a Performance Marketing Manager to oversee all digital marketing channels. This role involves optimizing advertising funnels across platforms like Google, META, and Snap, focusing on conversion-driven results. The ideal candidate will have 3-6 years of experience in performance marketing, strong analytical skills, and the ability to collaborate with multiple stakeholders. Fluency in both Turkish and English is required, along with knowledge of Shopify and CRO principles.

Qualifications

• 3-6 years of hands-on experience managing paid social and paid search channels for ecommerce brands.
• Proven track record of setting up advertising funnels from scratch across major platforms.
• Technical understanding of account setup including pixels and conversion API.

Responsibilities

• Formulate customer acquisition and retention strategies for various DTC brands.
• Manage the performance and growth of all digital marketing channels.
• Daily performance optimizations and reporting.

Skills

Paid social management

Paid search management

Data analytics

Conversion optimization

Project management

Fluency in Turkish

Fluency in English

CRO principles

Shopify knowledge

Job description

A leading e-commerce group in Turkey is seeking a Performance Marketing Manager to oversee all digital marketing channels. This role involves optimizing advertising funnels across platforms like Google, META, and Snap, focusing on conversion-driven results. The ideal candidate will have 3-6 years of experience in performance marketing, strong analytical skills, and the ability to collaborate with multiple stakeholders. Fluency in both Turkish and English is required, along with knowledge of Shopify and CRO principles.