Senior Performance Marketing Specialist

Oak Technology; Turkey; On-site; TRY 80,000 - 140,000; Full time

Job summary

Oak Technology seeks a Senior Performance Marketing Specialist to drive paid growth for our mobile applications. You will lead user acquisition campaigns across Meta, Google App Campaigns, TikTok, and Apple Search Ads, while collaborating with Product, Data, and Creative teams to optimize ROAS and profitability.

You will design experiments, analyze attribution data, and allocate budgets efficiently to fuel sustainable, scalable growth across key markets.

Qualifications

• Proven experience managing mobile app user acquisition campaigns across major platforms (Meta, Google Ads, TikTok, Apple Search Ads).
• Strong understanding of ROAS, CAC, LTV, and payback periods.
• Experience with attribution/measurement platforms (AppsFlyer, Adjust, SKAN).

Responsibilities

• Manage user acquisition performance across major mobile advertising platforms.
• Plan and optimize campaign strategy, targeting, bidding, and budgeting.
• Execute creative and campaign experiments to identify scalable growth.
• Collaborate with Creative teams to test and scale winning ads.
• Monitor attribution and cohort performance across key markets.
• Contribute to forecasts, ROAS and profitability planning.

Skills

ROAS optimization

A/B testing

Data-driven decisions

Campaign optimization

Tools

AppsFlyer

Adjust

SKAN

Job description

We are looking for a Senior Performance Marketing Specialist to drive paid growth for our mobile applications. You will be responsible for managing and optimizing user acquisition campaigns across channels including Meta, Google App Campaigns, TikTok, Apple Search Ads, and other mobile advertising networks.

Working closely with Product, Data, and Creative teams, you will drive sustainable and profitable growth through data-driven experimentation, creative testing, attribution analysis, and efficient budget allocation.

Responsibilities

• Manage user acquisition performance across major mobile advertising platforms.
• Manage campaign strategy, targeting, bidding, budget allocation, optimization, and scaling.
• Optimize spend against ROAS, payback, CAC, LTV, and profitability targets.
• Design and execute creative and campaign experiments to identify scalable growth opportunities.
• Partner with Creative teams to develop, test, and scale winning ad creatives.
• Manage attribution and measurement through platforms such as AppsFlyer, Adjust, and SKAN.
• Monitor cohort performance, campaign efficiency, and user quality across key markets.
• Track competitive trends, creative intelligence, and market opportunities.
• Contribute to forecasts and monthly growth, ROI, and profitability planning.
• Collaborate closely with Product teams to improve onboarding, paywalls, and overall funnel performance.
• Work with Data teams to evaluate user cohorts, attribution insights, and LTV performance.
• Drive sustainable growth while balancing scale, efficiency, and long-term profitability.

What We're Looking For

• Hands-on experience managing mobile app user acquisition campaigns across Meta, Google, TikTok, Apple Search Ads, and similar platforms.
• Strong understanding of mobile growth metrics including ROAS, CAC, LTV, retention, and payback periods.
• Experience with attribution and measurement platforms such as AppsFlyer, Adjust, and SKAdNetwork (SKAN).
• Strong analytical mindset and ability to make data-driven decisions.
• Experience designing and evaluating A/B tests across creatives, audiences, and campaign structures.
• Strong understanding of mobile app monetization and user acquisition funnels.
• Experience collaborating with Product, Data, and Creative teams in a fast-paced environment.
• Ability to manage budgets and scale campaigns while maintaining efficiency targets.
• Familiarity with creative testing frameworks and performance-driven creative iteration.
• Strong ownership, communication, and problem-solving skills.
• Interest in leveraging AI tools to improve campaign management, analysis, and productivity.