Marketing Specialist

R2D Games; Fatih; On-site; Full time

Job summary

A mobile gaming company in Turkey is seeking a Marketing Specialist to drive user acquisition and engagement for its mobile games. This role involves managing marketing campaigns across various channels and requires strong analytical skills and a passion for gaming. The ideal candidate should have at least 2 years of experience in performance marketing and the ability to collaborate effectively with creative teams. The position offers opportunities for creativity and data-driven decision-making.

Qualifications

• 2+ years of performance marketing or growth experience in gaming or similar fields.
• Strong analytical skills for working with datasets and dashboards.
• Experience in interactive playable ads development or vendor management.

Responsibilities

• Manage user acquisition campaigns across multiple channels.
• Define and monitor KPIs throughout the user journey.
• Conduct A/B testing on marketing creatives and strategies.
• Analyze market trends and user behavior for growth opportunities.
• Collaborate with external partners for creative production.

Skills

Performance marketing experience

Analytical mindset

Experimentation habits

Passion for gaming

Communication skills

Job description

We are seeking a creative Marketing Specialist to drive user acquisition and engagement for our mobile games. You will develop and execute marketing campaigns across multiple channels.

Responsibilities

• Manage and optimize user acquisition campaigns across channels (Meta, Google, TikTok, YouTube, and ad networks)
• Define the right KPIs across the funnel (landing → signup → activation → retention) and monitor performance closely
• Run continuous A/B tests on creatives, audiences, messaging, landing pages, and onboarding flows
• Identify growth opportunities by analyzing user behavior, market trends, and competitor insights; turn data into action
• Build and maintain relationships with external partners (agencies, creative vendors, networks, creators)
• Collaborate closely with creative partners (design/marketing artists) to produce data-driven creative strategies and iterations
• Own playable ad experimentation and production: plan, build (hands-on) or manage vendors to deliver interactive playable ads across formats and tech stacks (e.g., HTML5/JS, engines/tools, lightweight interactive prototypes), iterate quickly based on performance signals.
• Report results clearly, capturing learnings and next-step decisions

Requirements

• 2+ years of performance marketing / growth experience (gaming, consumer apps, creator economy, or SaaS is a plus)
• Strong analytical mindset—comfortable working with datasets, dashboards, and performance narratives
• Proven experimentation habits (incrementality thinking, attribution awareness, disciplined testing)
• Passion for gaming and a strong understanding of gaming culture and player motivations
• Excellent communication and collaboration skills; able to work tightly with creative and product teams
• Experience creating or leading production of interactive playable ads (hands-on development and/or strong vendor management, QA, iteration and optimization mindset). Familiarity with common playable pipelines and constraints across ad networks is a big plus.