Senior Performance Marketing Specialist - DramaTV

HubX Inc.; Fatih; On-site; TRY 300,000 - 600,000; Full time

Benefits offered by this job

Daily commuting support

MacBook provided

Private medical insurance

Gym membership reimbursement

Modern offices in Istanbul

Job summary

HubX is seeking a Senior Performance Marketing Specialist for DramaTV, a role focused on leading large-scale UA campaigns across Facebook, Google, TikTok, and more. You will mentor teams, craft data-driven strategies, and collaborate with product and data teams to align marketing with business goals.

You will manage creative testing, optimize campaigns, and drive analytics to inform leadership decisions while staying ahead of industry trends in a fast-growing, studio-based organization.

Qualifications

• Bachelor’s or Master’s Degree in related fields
• 5+ years experience in digital marketing (At least 2 years in mobile apps & gaming)
• Proven track record of scaling UA campaigns across multiple international markets
• Hands-on experience in performance marketing channels such as Facebook Ads, Google Ads, TikTok
• Expertise in Google UAC & Search, FB App & Web Ads, TikTok App & Web Ads
• Expertise in mobile attribution tools (Firebase, Appsflyer, Google Analytics)
• Advanced Microsoft Excel skills and ability to analyze complex datasets
• Experience in budget ownership and optimization at scale
• Strong project management skills and ability to lead cross-functional initiatives
• Team-work oriented, self-motivated and open-minded
• Outstanding analytical skills to make data-driven decisions and strength in data analysis
• Creative, practical and solution oriented
• Advanced command in verbal and written English

Responsibilities

• Lead and manage large-scale performance marketing campaigns across multiple platforms (Facebook, Google, TikTok, Applovin) by data-driven decisions
• Define user acquisition strategies aligned with growth objectives
• Mentor junior/mid performance marketers
• Collaborate with creative to provide KPI insights for new creatives
• Collaborate with product managers and data teams to align marketing strategies with business goals
• Build and optimize advanced campaign structures, audiences, and automation flows
• Drive creative strategy with design team and data-backed insights
• Own the marketing analytics pipeline: tracking, reporting, interpretation of data
• Present actionable insights to leadership and influence decisions
• Stay ahead of industry trends and adtech innovations

Skills

5+ years experience

Mobile Apps & Gaming

Data-driven marketing

English proficiency

Education

Bachelor’s or Master’s degree

Tools

Facebook Ads

Google Ads

TikTok Ads

Appsflyer

Firebase

Google Analytics

Excel

Job description

Senior Performance Marketing Specialist - DramaTV

Senior Performance Marketing Specialist - Drama

AtHubX we build mobile apps, used and loved by millions all around the world.

We have a track record of building and growing mobile apps on various verticals that have reached over 600 million users across 6 continents and 190+ countries.

We are looking for a talented“ Senior Performance Marketing Specialist” for the”Drama” to join our team.

As a talented " Senior Performance Marketing Specialist” you have plenty of opportunities at your fingertips. So, why should HubX be your next move? We offer you an opportunity to make a huge impact in the lives of millions of users through our products, and even the mobile app industry at large in the next years to come. Ownership is at the core of how we work. From day one, you’re trusted with real responsibility. Together with your team, you’re free to choose a direction, experiment boldly, fail fast, learn, and turn the next idea into something even better.

We operate through 7 independent studios, each focused on building and scaling its own products with full end-to-end ownership. This studio model empowers small, cross-functional teams to move fast, make decisions autonomously, and turn ideas into global products.

Drama

Drama Studio is a mobile-first entertainment studio focused on short-form, high-drama storytelling. We create bold, addictive series designed for modern audiences and next generation of viewers who crave emotional intensity and binge-worthy twists, all optimised for the mobile screen.

X Culture: Do What You Love

At HubX, we pride ourselves on fostering an environment of collaboration, creativity, and innovation. Our #XCulture is more than just a workplace ethos; it's a lifestyle. We believe passion drives success. At HubX, Do What You Love isn’t just a motto; it's the foundation of our work.

Some of your responsibilities

• Lead and manage large-scale performance marketing campaigns across multiple platforms such as Facebook, Google, TikTok, Applovin and other ad networks by data-driven decisions
• Define user acquisition strategies and ensure campaigns are fully aligned with HubX’s growth objectives
• Mentor and guide junior/mid performance marketers, fostering a culture of learning and experimentation
• Collaborate with the creative team to provide KPI insights to produce new key creatives
• Collaborate with product managers and data teams to align marketing strategies with business goals
• Build and optimize advanced campaign structures, audiences, and automation flows
• Drive creative strategy by partnering with the design team, providing data-backed insights, and testing new creative angles
• Own the marketing analytics pipeline: ensure accurate tracking, reporting, and interpretation of campaign data
• Present actionable insights to leadership and influence decision-making at the company level
• Stay ahead of industry trends, emerging channels, and adtech innovations to keep HubX competitive globally

What we look for

• Bachelor’s or Master’s Degree in related fields
• 5+ years experience at marketing department in a digital marketing position (At least 2 years of experience in specifically Mobile Apps & Gaming industry experience )
• Proven track record of scaling UA campaigns across multiple international markets
• Hands-on experience in performance marketing channels such as Facebook Ads, Google Ads, Tiktok
• Expertise in Google UAC & Search, FB App & Web Ads, Tiktok App & Web Ads
• Expertise in mobile attribution tools (Firebase, Appsflyer, Google Analytics etc.)
• Advanced Microsoft Excel skills and ability to analyze complex datasets
• Experience in budget ownership and optimization at scale
• Strong project management skills and ability to lead cross-functional initiatives
• Team-work oriented, self-motivated and open-minded
• Outstanding analytical skills to make data-driven decisions and strength in data analysis
• Creative, practical and solution oriented
• Advanced command in verbal and written English

The perks and benefits of working with us

We would like you to focus on what you do best, we take care of the rest.

• Daily essentials:We provide commuting and meal support to make your workday easier.
• A brand new MacBook and a designed welcome kit.
• Wellbeing: We support your overall wellbeing with private medical insurance (TSS), HPV vaccination, Heltia membership, and for our women teammates critical women’s health coverage, and annual Beije membership.
• Gym Reimbursement:We support annual gym membership because we want you to be in tip-top shape psychically and mentally.
• A unique and top-notch office:Whether you're based in the heart of Istanbul's vibrant Maslak district or enjoying panoramic sunset views from the tallest building in Izmir, you'll work in thoughtfully designed spaces built for creativity and collaboration. Our office is also pet-friendly, because we believe great workdays include our furry friends too.
• Office fuel: Unlimited coffee from XPresso, a fully stocked kitchen with breakfast and snacks throughout the day, and our HubX Breakfast Club, where we come together regularly to start the day with good food and even better conversations.
• Learning & development: We support your continuous learning with an education budget and weekly Cambly speaking sessions.
• Team events that create lasting memories, including our traditional All Hands gatherings where the whole company comes together, as well as more humble celebrations and happy hours. Curious about our vibe? Take a look at our Instagram!
• Strong company culture: Our approach is built on open communication and teamwork, strengthened by our #XCulture and community-driven X clubs that bring people together around shared interests.
• X Community discounts: Being part of HubX comes with perks, enjoy exclusive discounts and more as a valued member of our community.
• HubX app memberships:As a HubX teammate, you enjoycomplimentary premium access to HubX apps, so you can experience and benefit from the products we build every day.
• Birthday perks:to celebrate you, we offera dedicated birthday leave along with abirthday gift voucher, so you can enjoy your special day your way.The Recruiting Process

The Recruiting Process

At HubX, we value transparency and efficiency. Here’s a glimpse into our streamlined recruitment process:

Your personal data collected through your job applications will be processed by HubX in accordance with the Personal Data Protection Law No. 6698 (\"KVKK\") for the recruitment and evaluation. To review our data protection informing text:Link

We’ve been recognized as one of the top startups on the Türkiye LinkedIn Top Startups List.

Hiring Process

HR
Interview

Let's talk about your experience & expectations. What can we achieve together?

Technical
Interview

We might send you a task to solve and you will meet with a future teammate to go over the case.

A final interview with the executive team to see if we're all on the same page

Welcome
Aboard!

You are now part of the team! Let’s celebrate it together.