Senior Digital Marketing Executive

Lalamove; Fatih; On-site; TRY 250,000 - 400,000; Full time

Job summary

Lalamove in Türkiye is seeking a Senior Digital Marketing Executive to drive performance marketing and sustainable growth across paid channels. This hands-on role requires a data-driven mindset and strong collaboration with cross-functional teams to scale app marketing and acquisition efforts.

You will own end-to-end campaigns, optimize funnels, and partner with agencies and influencers to expand reach. Fluency in English is required and a fast-paced environment awaits.

Qualifications

• 5+ years of experience in Performance Marketing.
• Professional proficiency in English.
• Experience in app marketing and Mobile Measurement Partners (MMPs).
• Strong hands-on experience with Google Ads, Meta Ads, Apple Search Ads and other paid advertising platforms.
• Knowledge of SEM, PPC, remarketing, conversion optimisation and digital marketing funnels.
• Experience using AI tools to improve campaign performance, reporting and automation.
• Experience managing agencies and external partners.
• Familiarity with SEO, keyword research, content marketing and A/B testing
• Strong analytical skills with experience in data analysis, reporting and turning insights into actions.
• Self-motivated, proactive and collaborative, with the ability to learn quickly and thrive in a fast‑paced environment.

Responsibilities

• Plan, execute and optimise paid acquisition campaigns across Google Ads, Meta, TikTok and other digital platforms.
• Manage campaign budgets while achieving KPIs such as Leads, Customer Acquisition, CPL and CPA.
• Analyse campaign and customer data to identify growth opportunities and make data‑driven decisions.
• Prepare performance reports with actionable insights for internal stakeholders.
• Continuously optimise campaigns through performance monitoring, A/B testing and experimentation.
• Explore new acquisition channels, marketing opportunities and growth initiatives.
• Build customer‑focused acquisition journeys and improve conversion performance.
• Manage influencer agencies and UGC/KOL campaigns aligned with acquisition objectives.
• Collaborate closely with creative, product and cross‑functional teams to deliver effective campaigns.
• Take ownership of projects while contributing to a full‑funnel marketing approach across paid media, SEO, content and CRM.

Skills

Performance marketing

English

Data analysis

A/B testing

Agency management

Tools

Google Ads

Meta Ads

Apple Search Ads

MMPs

Job description

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning-fast and convenient way to book delivery and moving services whether they are at home, at work, or on the go.

Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders every day. With 1600+ employees spread across SEA and LATAM, our 13-year-old company reached unicorn status in 2018, is well-funded by prominent VCs, and has kept growing at tremendous speed since.

Our strength lies in our internal values: Passion in serving local communities, empowering SMEs, and our driver partners; Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence; and Humility – awareness in ourselves to learn from others and never stop improving.

We’re looking for an experienced Senior Digital Marketing Executive to join our growing team in Türkiye. This role is ideal for a hands‑on, data‑driven marketer who is passionate about driving sustainable growth through performance marketing.

Join us and be part of Lalamove’s exciting journey in Turkey!

Key Responsibilities

• Plan, execute and optimise paid acquisition campaigns across Google Ads, Meta, TikTok and other digital platforms.
• Manage campaign budgets while achieving KPIs such as Leads, Customer Acquisition, CPL and CPA.
• Analyse campaign and customer data to identify growth opportunities and make data‑driven decisions.
• Prepare performance reports with actionable insights for internal stakeholders.
• Continuously optimise campaigns through performance monitoring, A/B testing and experimentation.
• Explore new acquisition channels, marketing opportunities and growth initiatives.
• Build customer‑focused acquisition journeys and improve conversion performance.
• Manage influencer agencies and UGC/KOL campaigns aligned with acquisition objectives.
• Collaborate closely with creative, product and cross‑functional teams to deliver effective campaigns.
• Take ownership of projects while contributing to a full‑funnel marketing approach across paid media, SEO, content and CRM.

Qualifications

• 5+ years of experience in Performance Marketing.
• Professional proficiency in English.
• Experience in app marketing and Mobile Measurement Partners (MMPs).
• Strong hands‑on experience with Google Ads, Meta Ads, Apple Search Ads and other paid advertising platforms.
• Knowledge of SEM, PPC, remarketing, conversion optimisation and digital marketing funnels.
• Experience using AI tools to improve campaign performance, reporting and automation.
• Experience managing agencies and external partners.
• Familiarity with SEO, keyword research, content marketing and A/B testing
• Strong analytical skills with experience in data analysis, reporting and turning insights into actions.
• Self‑motivated, proactive and collaborative, with the ability to learn quickly and thrive in a fast‑paced environment.

To all candidates: Lalamove respects your privacy and is committed to protecting your personal data. This Notice will inform you how we will use your personal data, explain your privacy rights, and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice