Senior Marketing Executive

Lalamove; Fatih; On-site; TRY 420,000 - 650,000; Full time

Job summary

Lalamove is seeking a Senior Marketing Executive in Istanbul to drive multi-channel campaigns, content creation, and brand storytelling across digital and offline channels. You will own retention, recruitment, and growth initiatives, collaborating with the Marketing Manager and cross-functional teams to build impactful campaigns.

You will craft compelling Turkish-market content, manage lifecycle messaging, and mentor a Marketing Intern while leveraging SEO and analytics to optimize outcomes.

Qualifications

• 3+ years in multi-channel marketing with hands-on content, copywriting, and campaign management.

Responsibilities

• Plan and execute end-to-end retention, driver recruitment, and growth campaigns across digital and offline channels.
• Craft compelling brand stories, blog posts, and marketing copy that resonate with local users and drive brand affinity.
• Build and deploy lifecycle messaging—including email workflows, push notifications, and in-app popups to boost activation and retention.
• Social Media collaboration with the Social Media Manager to execute platform strategies and maintain content schedules.
• Intern mentorship and supervision, guiding a Marketing Intern and supervising daily tasks.
• GEO & Modern SEO: structure content for traditional SEO and AI search engines.
• Optimization & Analytics: track performance metrics, segment audiences, and run A/B tests to maximize conversions.

Skills

Copywriting

Brand storytelling

Campaign management

Content creation

Multi-channel marketing

Social media

A/B testing

Turkish market knowledge

HubSpot CMS

Google Analytics

Tools

HubSpot CMS

Google Analytics

CRM tools

Job description

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning-fast and convenient way to book delivery and moving services whether they are at home, at work, or on the go.

Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders every day. With 1600+ employees spread across SEA and LATAM, our 12-year-old company reached unicorn status in 2018, is well-funded by prominent VCs, and has kept growing at tremendous speed since.

Our strength lies in our internal values: Passion in serving local communities, empowering SMEs, and our driver partners; Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence; and Humility – awareness in ourselves to learn from others and never stop improving.

We are currently looking for a talented and driven Senior Marketing Executive to join our team in Istanbul. As a key member of the Lalamove Turkey marketing team, you will contribute to all aspects of marketing, including awareness creation, customer acquisition, growth, and retention. Working closely with the Marketing Manager and cross-functional stakeholders, you will play a crucial role in executing marketing strategies and campaigns to achieve marketing excellence in the Turkish market.

Join us and be part of Lalamove’s exciting journey in Turkey!

Key Responsibilities

• Campaign Execution: Plan and execute end-to-end user retention, driver recruitment, and growth campaigns across digital and offline channels.
• Content & Storytelling: Craft compelling brand stories, blog posts, and marketing copy that resonate with local users and drive brand affinity.
• AppComm & Email Marketing: Build and deploy lifecycle messaging—including email workflows, push notifications, and in-app popups to boost activation and retention.
• Social Media Collaboration: Partner closely with the Social Media Manager to execute platform strategies (Instagram, TikTok, etc.), maintain content schedules, and protect brand voice consistency.
• Intern Mentorship & Supervision: Direct, mentor, and oversee a Marketing Intern, delegating daily execution tasks, guiding creative output, and supporting their professional development.
• GEO & Modern SEO: Structure web and editorial content for both traditional SEO and emerging AI search engines (ChatGPT, Google AI Overviews).
• Optimization & Analytics: Track performance metrics across channels, manage audience segmentation, and run A/B tests on copy and creatives to maximize conversions.

What We're Looking For

• Experience: 3+ years in multi-channel digital and offline marketing, with strong hands-on experience in content, copywriting, and campaign management.
• Language: Native Turkish and fluent English (written & spoken).
• Core Skills:
• Copywriting & brand storytelling across social, web, email, and app channels.
• Setting up push notifications, in-app messages, and email marketing workflows.
• Solid understanding of social media channels, community management, and brand voice alignment.
• Emerging leadership and task-delegation skills to guide and support junior team members/interns.
• Familiarity with modern search practices ( SEO & GEO / AI search ).
• Tools & Market Knowledge: Experience with CMS (HubSpot), Web/App Analytics (Google Analytics), and CRM/AppComm tools. Deep understanding of the Turkish market and consumer trends.
• Project Management Mindset: Manage each task like a project, prepping, executing and delivering results and learnings.

To all candidates: Lalamove respects your privacy and is committed to protecting your personal data. This Notice will inform you how we will use your personal data, explain your privacy rights, and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.