Senior Paid Media Manager
Pluxee Türkiye
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Benefits offered by this job
Job summary
Pluxee Türkiye is seeking a Senior Paid Media Manager to own and scale the paid media strategy, accelerating B2B customer acquisition and turning digital investments into measurable growth.
You will manage the paid acquisition journey from strategy to optimization, collaborating with Sales, Growth, Brand, Data and Global Marketing teams to drive high-quality demand and pipeline growth.
Qualifications
- 7+ years of experience in Performance Marketing, Paid Media or Digital Marketing.
- Strong hands-on knowledge of Google Ads, Meta Ads and LinkedIn Ads.
- Solid experience in B2B digital marketing and lead generation.
- Strong understanding of the MQL → SQL → Won funnel.
- Experience with GA4 and Google Tag Manager.
- Fluent English and ability to collaborate in an international environment.
Responsibilities
- Own and optimize end-to-end paid media strategy across Google Ads, Meta, LinkedIn and other platforms.
- Drive high-quality B2B lead generation and new client acquisition.
- Develop and execute full-funnel digital acquisition strategies from awareness to conversion.
- Manage media budgets and optimize allocation across channels.
- Collaborate with Sales to improve lead quality and alignment between marketing and sales.
Skills
Tools
Job description
The leading global employee benefits and engagement partner that opens up a world of opportunities to help everyone enjoy more of what really matters to them. We believe that living life to the full means making the most of every moment and sharing experiences with the people we care about.
Through a full range of innovative and digital solutions deployed in 29 countries, Pluxee creates meaningful, engaging, and personalized experiences to contribute to the well-being of individuals at work and beyond. From meal and food, culture, gifts to wellness and mobility, Pluxee’s products and services are designed to bring more value to people. Pluxee supports the purchasing power and promotes the well-being of more than 37 million consumers.
Pluxee accompanies 500,000 clients to develop more meaningful relationships with their employees and improve their engagement. Pluxee simplifies the life of 1.7 million merchants every day. Strengthened by its historical ties with Sodexo, Pluxee with its 5,400 employees is committed to increase its influence as CSR leader by giving its clients, partners and consumers the means to make more sustainable choices every day.
We are Pluxee, ex- Sodexo Benefits and Rewards Services, we’re inventing entirely new ways to influence and enrich the lives of employees worldwide.
Are you looking to shape the future of employee benefits and engagement?
We are looking for a Senior Paid Media Manager to own and scale our paid media strategy, accelerate B2B customer acquisition, and turn digital marketing investments into measurable business growth.
In this role, you will own the paid acquisition journey end-to-end — from defining media and audience strategies to generating high-quality demand, optimizing conversion, and identifying new growth opportunities.
You will work closely with Sales, Growth, Brand, Data and Global Marketing teams, as well as our agency partners, using data, AI and a continuous test-and-learn mindset to improve both marketing efficiency and business impact.
- Own and continuously optimize the end-to-end paid media strategy across Google Ads, Meta, LinkedIn and other relevant digital platforms.
- Drive high-quality B2B lead generation and new client acquisition, aligning digital investments with business growth priorities.
- Develop and execute full-funnel digital acquisition strategies, from awareness and demand generation through conversion.
- Manage media budgets and optimize allocation across channels, audiences and campaigns to maximize efficiency and business impact.
- Track the MQL → SQL → Won funnel, optimizing performance beyond lead volume towards lead quality, pipeline contribution and client acquisition.
- Partner closely with Sales to continuously improve lead quality, conversion and alignment between marketing and commercial priorities.
- Use market, customer and performance insights to identify and target high-potential industries, accounts, micro-segments and decision-makers.
- Build and orchestrate always-on and tactical acquisition campaigns across digital channels.
- Drive a strong test-and-learn culture through continuous experimentation across audiences, creatives, messaging, offers, channels and landing pages.
- Leverage first-party and CRM data to develop more effective targeting, retargeting, lookalike and audience strategies.
- Identify, test and scale new acquisition channels and digital growth opportunities.
- Leverage AI and automation to improve campaign optimization, targeting, analysis and overall marketing productivity.
- Own the relationship with media and performance marketing agencies, setting clear briefs, challenging recommendations, monitoring performance and ensuring strong delivery against business objectives.
- Work closely with Growth, Sales, Brand, Content and Data teams to continuously improve the end-to-end acquisition journey.
- Collaborate closely with Global Marketing and Digital teams, adapting global strategies and capabilities to the local market while sharing local insights and best practices.
- Monitor acquisition, engagement and conversion performance and translate data into clear insights and actionable growth opportunities.
- 7+ years of experience in Performance Marketing, Paid Media or Digital Marketing.
- Strong hands‑on knowledge of Google Ads, Meta Ads and LinkedIn Ads.
- Solid experience in B2B digital marketing and lead generation.
- Strong understanding of B2B customer journeys and the MQL → SQL → Won funnel.
- Proven experience managing and optimizing significant paid media budgets.
- Experience working with and managing media/performance marketing agencies.
- Strong analytical mindset with the ability to turn data into insights, decisions and business actions.
- Experience with GA4, Google Tag Manager and relevant digital measurement and analytics tools.
- Strong understanding of conversion tracking, attribution and campaign measurement.
- Experience leveraging customer and first‑party data for audience and acquisition strategies.
- Interest in — and ideally hands‑on experience with — AI-powered marketing and optimization tools.
- Strong commercial mindset and the ability to connect marketing performance with business outcomes.
- Excellent collaboration and stakeholder management skills, with the ability to work effectively across Marketing, Sales and Data teams.
- Fluent English, with the ability to confidently collaborate, present and influence in an international environment.
- A curious, experimental and growth‑oriented mindset, with a strong interest in emerging technologies and new digital opportunities.
We are looking for someone who goes beyond managing campaigns and continuously asks:
If you are data‑driven, commercially minded, comfortable navigating the B2B funnel, eager to experiment with new channels and technologies, and passionate about connecting digital marketing to real business outcomes, we would love to meet you.
Happy at work
- A meaningful job: build the future of employee benefits and contribute to the quality of life at work for others, you will impact positively local communities too. It counts!
- A great culture: we respect and care authentically about our people, we embrace work life balance, new ideas and we have a lot of fun!
- Employee experience is what we do: So, you can expect a comprehensive package including competitive salary + annual bonus based on performance + PluxeeFlex (flex benefits) + career development opportunities.+ extra welcome leave (6 days) in your first year.
- Learning culture: we care about your growth — with our Coursera partnership, you’ll have easy access to top global courses and flexible learning paths that support your development at every step
Our company will process the personal data you may submit within the scope of your application as a controller to evaluate your application for the position you have applied or further recruitment opportunities in association with your application. As a candidate, all communication between you and our company is protected according to Turkish Personal Data Protection Law No.6698 You can click on the link “https://www.pluxee.com.tr/kilavuz/calisan-adayi-aydinlatma-metni/”for details
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