Personalization Strategy Lead - Digital Marketing & Data

Vodafone Group Plc; Fatih; Hybrid; TRY 300,000 - 550,000; Full time

Benefits offered by this job

Hybrid working kit

Ergonomic kit allowance

Digital meal voucher

Flexible transportation allowance

Private health insurance

Job summary

Vodafone is seeking a Personalization Lead to shape the strategy for our Turkish digital assets, including vodafone.com.tr and Yanımda App. You will own Adobe Target and the CDP, guiding audience development, testing and optimization.

You will work closely with product, marketing, analytics, UX and tech teams to deliver data-driven experiences that boost customer engagement and business outcomes across agile squads.

Qualifications

• Excellent stakeholder management and communication across business, product and technology teams.
• Proven experience with AB testing, experimentation and optimization.
• Strong analytical mindset with ability to translate data into actionable personalization.
• Hands-on knowledge of Martech tools including Adobe Target, Analytics and CDP.

Responsibilities

• Define and own the personalization strategy across Vodafone.com.tr and Yanımda App.
• Lead audience creation and activation using CDP and analytics data.
• Collaborate with IT, vendors, and groups to scale personalization capabilities.
• Act as the main contact for personalization tools and governance standards.

Skills

Stakeholder management

English proficiency

Data-driven decision making

A/B testing

Analytics

Digital personalization

Strong communication

Education

Bachelor's degree in a relevant field

Tools

Adobe Target

CDP

Adobe Analytics

Tagging/JavaScript/HTML

Job description

Vodafone is seeking a Personalization Lead to shape the strategy for our Turkish digital assets, including vodafone.com.tr and Yanımda App. You will own Adobe Target and the CDP, guiding audience development, testing and optimization.

You will work closely with product, marketing, analytics, UX and tech teams to deliver data-driven experiences that boost customer engagement and business outcomes across agile squads.