Digital Media Lead — Strategy & Impact (Hybrid)

Vodafone; Fatih; Hybrid; TRY 360,000 - 480,000; Full time

Benefits offered by this job

Flexible Benefits Program

Hybrid working kit

Ergonomic kit allowance

Digital meal voucher

Private health insurance

Discounted price deals

Job summary

Vodafone is seeking a hands-on Digital Media Planner/Strategist to lead end-to-end digital media strategy and execution across Social, Display, Video, and Programmatic channels in a hybrid Turkish-based team. You will collaborate with marketing, brand, PM, and analytics to ensure campaigns deliver impact and meet targets.

The role requires experience with major DSPs, strong analytics, and fluency in English, plus the ability to manage multiple priorities in a fast-paced environment.

Qualifications

• Hands-on experience with at least two major digital media platforms.
• Strong understanding of upper and mid funnel media metrics and how digital channels support brand objectives.
• Proactive and eager to learn with a problem solving mindset.

Responsibilities

• Within in-house digital media team, lead end-to-end digital media strategy and execution across channels (Social, Display, Video, Programmatic).
• Work closely with internal stakeholders (marketing, brand, PM, analytics) to ensure effective campaign delivery.
• Monitor campaign performance, pacing and budget allocation to ensure targets are met.
• Analyze campaign results and provide actionable insights and recommendations for optimization.
• Ensure alignment with Vodafone’s global digital standards and best practices.
• Contribute to audience strategy, creative testing and channel mix planning to drive awareness, consideration and engagement.
• Stay up to date with industry trends, platform developments and best practices.

Skills

Digital platforms

Campaign planning

Analytics

Excel

English fluency

Communication

Tools

Adobe Omniture

Google Analytics

Adjust

DV360

Adform

DoubleVerify

Job description

Vodafone is seeking a hands-on Digital Media Planner/Strategist to lead end-to-end digital media strategy and execution across Social, Display, Video, and Programmatic channels in a hybrid Turkish-based team. You will collaborate with marketing, brand, PM, and analytics to ensure campaigns deliver impact and meet targets.

The role requires experience with major DSPs, strong analytics, and fluency in English, plus the ability to manage multiple priorities in a fast-paced environment.