Personalization Lead-Data&Digital Marketing

Vodafone

Fatih

Hybrid

TRY 1,000,000 - 1,600,000

Full time

14 days+

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Benefits offered by this job

Vflexy: Flexible Benefits Program

Hybrid working kit

Ergonomic kit allowance

Digital meal voucher

Flexible transportation allowance

Employee assistance hotline & couns...

Comprehensive private health insurance

Discounted product deals

Job summary

Vodafone Turkey is seeking a Personalization Lead to define and execute the overall personalization strategy across vodafone.com.tr and Yanımda App. You will own Adobe Target and CDP, driving audience strategies and data-driven use cases while partnering with product, marketing, analytics, UX, and technology teams to deliver impactful customer experiences.

You will work with IT, vendors, and group companies to enhance capabilities, align with global practices, and enable scalable, data-driven

Qualifications

Excellent English communication, written and spoken.
Ability to balance needs of multiple stakeholders across teams.
Curious and motivated to translate insights into experiences.
Experience with A/B testing and personalization platforms.

Responsibilities

Define personalization strategy across Vodafone Turkey digital assets.
Own Adobe Target, CDP, and drive adoption across squads.
Design audience/segmentation strategies and data-driven use cases.
Collaborate with product, marketing, analytics, UX and tech teams.
Partner with IT and vendors to enhance capabilities and governance.
Use analytics tools to improve engagement and business performance.
Work with frontend/backend teams in agile squads to scale solutions.

Skills

English communication

Stakeholder alignment

Analytical mindset

Data-driven decisions

Agile / cross-functional

Tools

Adobe Target

Adobe Analytics

CDP

Google Analytics

Job description

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

Join Us

What You’ll Do

Personalization Lead defines the overall personalization strategy across our owned digital assets (vodafone.com.tr and Yanımda App) and ensures its successful execution. The role owns Adobe Target and CDP, the company's core personalization platforms, and drives their effective adoption across squads. Personalization Lead defines audience and segmentation strategies, designs data-driven personalization use cases, and partners with product, marketing, analytics, UX, and technology teams to deliver relevant customer experiences. The role collaborates closely with IT, vendors, and Group companies to continuously enhance personalization capabilities, align with global initiatives and best practices, and enable scalable, data-driven experiences that improve customer engagement and business performance.

Understand business priorities, challenges, and opportunities to define and drive the personalization strategy for My Vodafone App and Vodafone.com.tr, leveraging Martech ecosystem capabilities
Collaborate with multiple business owners to translate business needs into scalable personalization use cases, journeys, and test hypotheses
Communicate results, insights, and learnings from activities, including A/B tests and AI-driven optimizations, and highlight the overall business impact of personalization
Develop strategies for effective audience creation and activation using CDP and analytics data to uncover high-value personalization opportunities
Act as the main point of contact for personalization tools such as Adobe Target, with deep technical knowledge of setup, integrations, and decisioning capabilities
Ensure that global and local Martech governance standards (e.g., naming conventions, activity structure, prioritization) are consistently applied
Use data and analytics tools (e.g., Adobe Analytics) to analyze user behavior, identify friction points, and optimise digital journeys through data-driven decisions
Understand and leverage digital and Martech technologies (e.g., HTML, JavaScript, tagging, AI/ML models, cloud-based architectures) for advanced personalization setups
Work in agile squads in close collaboration with frontend/backend developers, UX/UI designers, and data teams to implement and scale personalization solutions

Who You Are

Good communication skills in English, both written and spoken
Able to balance and align the needs of multiple stakeholders across business, product, and technology teams
Curious and motivated to understand customer behavior and translate insights into impactful digital experiences
Experienced in A/B testing, experimentation, and conversion optimization (e.g., Adobe Target, Insider)
Familiar with Martech ecosystem tools (e.g., Adobe Analytics, Google Analytics, CDP, Adobe Target, SEO) and eager to deepen expertise
Comfortable working with data, with a strong analytical mindset and ability to make data-driven decisions
Hands‑on experience or strong interest in digital products, personalization, and customer journey optimization
Results‑oriented with strong ownership, planning, and prioritization skills
Insight‑driven, proactive, and capable of thinking beyond standard approaches to solve problems

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What's In It For You

We like to keep them flexible:

Vflexy: Flexible Benefits Program
Hybrid working kit
Ergonomic kit allowance
Digital meal voucher
Flexible transportation allowance
Employee assistance hotline & counselling
Comprehensive and flexible private health insurance
Discounted price deals for wide range of products & services

Plus, plenty more to enjoy! If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr

https://www.vodafone.com.tr/insan-kaynaklari

Instagram: https://www.instagram.com/vodafonekariyer/

Youtube: https://www.youtube.com/user/VFTurkiye

Data Privacy

By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.

Who We Are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people’s lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.

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