Personalization Lead: Data-Driven Marketing & CX (Hybrid)

Vodafone Group Plc; Fatih; Hybrid; TRY 500,000 - 750,000; Full time

Benefits offered by this job

Flexible benefits

Hybrid working kit

Ergonomic kit allowance

Digital meal voucher

Transportation allowance

Employee assistance hotline

Job summary

Vodafone Group Plc is seeking a Personalization Lead to define and execute the overall personalization strategy for Vodafone.com.tr and Yanımda App. You will own Adobe Target and CDP, driving adoption across squads and collaborating with product, marketing, analytics, UX, and technology teams to deliver relevant experiences.

You will leverage Martech tools like Adobe Analytics and Google Analytics, design data-driven use cases, and optimize journeys with A/B testing and AI-driven improvements in

Qualifications

• Strong English communication skills, written and spoken.
• Experience translating business needs into scalable personalization use cases.
• Proven track record in A/B testing and optimizing customer journeys.
• Familiarity with Martech tools (Adobe Analytics, Google Analytics, CDP, Adobe Target).
• Analytical mindset with data-driven decision making.

Responsibilities

• Define personalization strategy across vodafone.com.tr and Yanımda App.
• Own Adobe Target and CDP, drive adoption across squads.
• Collaborate with product, marketing, analytics, UX, and tech teams.
• Develop audience creation and activation strategies using CDP and analytics data.
• Communicate results from experiments and AI-driven optimizations with business impact.
• Ensure governance standards are applied in global/local Martech practices.
• Work with IT, vendors, and Group companies to scale personalization.
• Leverage HTML, JavaScript, and tagging for advanced personalization setups.

Skills

Adobe Target

CDP

Adobe Analytics

Google Analytics

A/B testing

English communication

Tools

JavaScript

Tagging

Martech tools

Job description

Vodafone Group Plc is seeking a Personalization Lead to define and execute the overall personalization strategy for Vodafone.com.tr and Yanımda App. You will own Adobe Target and CDP, driving adoption across squads and collaborating with product, marketing, analytics, UX, and technology teams to deliver relevant experiences.

You will leverage Martech tools like Adobe Analytics and Google Analytics, design data-driven use cases, and optimize journeys with A/B testing and AI-driven improvements in