Senior Personalization & Data-Driven Marketing Lead
Vodafone
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Benefits offered by this job
Job summary
Vodafone Turkey is seeking a Personalization Lead to define and execute the overall personalization strategy across vodafone.com.tr and Yanımda App. You will own Adobe Target and CDP, driving audience strategies and data-driven use cases while partnering with product, marketing, analytics, UX, and technology teams to deliver impactful customer experiences.
You will work with IT, vendors, and group companies to enhance capabilities, align with global practices, and enable scalable, data-driven
Qualifications
- Excellent English communication, written and spoken.
- Ability to balance needs of multiple stakeholders across teams.
- Curious and motivated to translate insights into experiences.
- Experience with A/B testing and personalization platforms.
Responsibilities
- Define personalization strategy across Vodafone Turkey digital assets.
- Own Adobe Target, CDP, and drive adoption across squads.
- Design audience/segmentation strategies and data-driven use cases.
- Collaborate with product, marketing, analytics, UX and tech teams.
- Partner with IT and vendors to enhance capabilities and governance.
- Use analytics tools to improve engagement and business performance.
- Work with frontend/backend teams in agile squads to scale solutions.
Skills
Tools
Job description
Vodafone Turkey is seeking a Personalization Lead to define and execute the overall personalization strategy across vodafone.com.tr and Yanımda App. You will own Adobe Target and CDP, driving audience strategies and data-driven use cases while partnering with product, marketing, analytics, UX, and technology teams to deliver impactful customer experiences.
You will work with IT, vendors, and group companies to enhance capabilities, align with global practices, and enable scalable, data-driven
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