Personalization Lead-Data&Digital Mrkt.

Vodafone Group Plc; Fatih; Hybrid; TRY 300,000 - 550,000; Full time

Benefits offered by this job

Hybrid working kit

Ergonomic kit allowance

Digital meal voucher

Flexible transportation allowance

Private health insurance

Job summary

Vodafone is seeking a Personalization Lead to shape the strategy for our Turkish digital assets, including vodafone.com.tr and Yanımda App. You will own Adobe Target and the CDP, guiding audience development, testing and optimization.

You will work closely with product, marketing, analytics, UX and tech teams to deliver data-driven experiences that boost customer engagement and business outcomes across agile squads.

Qualifications

• Excellent stakeholder management and communication across business, product and technology teams.
• Proven experience with AB testing, experimentation and optimization.
• Strong analytical mindset with ability to translate data into actionable personalization.
• Hands-on knowledge of Martech tools including Adobe Target, Analytics and CDP.

Responsibilities

• Define and own the personalization strategy across Vodafone.com.tr and Yanımda App.
• Lead audience creation and activation using CDP and analytics data.
• Collaborate with IT, vendors, and groups to scale personalization capabilities.
• Act as the main contact for personalization tools and governance standards.

Skills

Stakeholder management

English proficiency

Data-driven decision making

A/B testing

Analytics

Digital personalization

Strong communication

Education

Bachelor's degree in a relevant field

Tools

Adobe Target

CDP

Adobe Analytics

Tagging/JavaScript/HTML

Job description

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you’ll do

Personalization Lead defines the overall personalization strategy across our owned digital assets (vodafone.com.tr and Yanımda App) and ensures its successful execution. The role owns Adobe Target and CDP, the company's core personalization platforms, and drives their effective adoption across squads. Personalization Lead defines audience and segmentation strategies, designs data-driven personalization use cases, and partners with product, marketing, analytics, UX, and technology teams to deliver relevant customer experiences. The role collaborates closely with IT, vendors, and Group companies to continuously enhance personalization capabilities, align with global initiatives and best practices, and enable scalable, data-driven experiences that improve customer engagement and business performance.

• Understand business priorities, challenges, and opportunities to define and drive the personalization strategy for My Vodafone App and Vodafone.com.tr, leveraging Martech ecosystem capabilities
• Collaborate with multiple business owners to translate business needs into scalable personalization use cases, journeys, and test hypotheses
• Communicate results, insights, and learnings from activities, including A/B tests and AI-driven optimizations, and highlight the overall business impact of personalization
• Develop strategies for effective audience creation and activation using CDP and analytics data to uncover high-value personalization opportunities
• Act as the main point of contact for personalization tools such as Adobe Target, with deep technical knowledge of setup, integrations, and decisioning capabilities
• Ensure that global and local Martech governance standards (e.g., naming conventions, activity structure, prioritization) are consistently applied
• Use data and analytics tools (e.g., Adobe Analytics) to analyze user behavior, identify friction points, and optimize digital journeys through data-driven decisions
• Understand and leverage digital and Martech technologies (e.g., HTML, JavaScript, tagging, AI/ML models, cloud-based architectures) for advanced personalization setups
• Work in agile squads in close collaboration with frontend/backend developers, UX/UI designers, and data teams to implement and scale personalization solutions

Who you are

• Good communication skills in English, both written and spoken
• Able to balance and align the needs of multiple stakeholders across business, product, and technology teams
• Curious and motivated to understand customer behavior and translate insights into impactful digital experiences
• Experienced in A/B testing, experimentation, and conversion optimization (e.g., Adobe Target, Insider)
• Familiar with Martech ecosystem tools (e.g., Adobe Analytics, Google Analytics, CDP, Adobe Target, SEO) and eager to deepen expertise
• Comfortable working with data, with a strong analytical mindset and ability to make data-driven decisions
• Hands‑on experience or strong interest in digital products, personalization, and customer journey optimization
• Results‑oriented with strong ownership, planning, and prioritization skills
• Insight‑driven, proactive, and capable of thinking beyond standard approaches to solve problems

What's in it for you

We like to keep them flexible:

• Vflexy: Flexible Benefits Program
• Hybrid working kit
• Ergonomic kit allowance
• Digital meal voucher
• Flexible transportation allowance.
• Employee assistance hotline & counselling
• Comprehensive and flexible private health insurance
• Discounted price deals for wide range of products & services

Plus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr

https://www.vodafone.com.tr/insan-kaynaklari

Instagram: https://www.instagram.com/vodafonekariyer/

Youtube: https://www.youtube.com/user/VFTurkiye

Data Privacy

By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.