Hybrid Personalization Lead – Data & Digital Marketing

Vodafone Group Plc; Fatih; Hybrid; TRY 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Flexible Benefits

Hybrid work

Ergonomic kit allowance

Digital meal voucher

Transportation allowance

Employee assistance hotline

Private health insurance

Discounted price deals

Job summary

Vodafone Group Plc is seeking a Personalization Lead for Data & Digital Marketing in Istanbul. You will define and execute the personalization strategy for vodafone.com.tr and Yanımda App, owning Adobe Target and CDP, and collaborating with product, marketing, analytics, UX, and technology teams to deliver relevant customer experiences.

You will use data to drive audience segmentation, run tests, and optimize journeys, while aligning with global Martech governance and best practices across

Qualifications

• Strong English communication, written and spoken.
• Able to align needs of multiple stakeholders across business teams.
• Curious about customer behavior and digital experiences.
• Experienced in A/B testing and conversion optimization.
• Familiar with Martech tools and data-driven decision making.

Responsibilities

• Define the overall personalization strategy across Vodafone assets.
• Own Adobe Target and CDP platforms and drive adoption.
• Design data-driven use cases and activation journeys.
• Collaborate with product, marketing, analytics, UX, and tech teams.
• Analyze results and optimize journeys with data-driven decisions.

Skills

English Communication

Stakeholder Management

A/B Testing

Data-Driven Decision Making

Digital Personalization

Tools

Adobe Target

CDP

Adobe Analytics

Google Analytics

Insider

Job description

Vodafone Group Plc is seeking a Personalization Lead for Data & Digital Marketing in Istanbul. You will define and execute the personalization strategy for vodafone.com.tr and Yanımda App, owning Adobe Target and CDP, and collaborating with product, marketing, analytics, UX, and technology teams to deliver relevant customer experiences.

You will use data to drive audience segmentation, run tests, and optimize journeys, while aligning with global Martech governance and best practices across