Personalization Lead: Data-Driven Digital Experiences

Vodafone; Fatih; On-site; TRY 400,000 - 560,000; Full time

Benefits offered by this job

Flexible benefits

Hybrid working kit

Ergonomic kit allowance

Digital meal voucher

Transportation allowance

Counselling & assistance

Private health insurance

Employee discounts

Job summary

Vodafone Turkey is seeking a Senior Personalization Lead to own the overall personalization strategy for vodafone.com.tr and My Vodafone App. You will own Adobe Target and CDP, drive audience segmentation, and partner with product, marketing, analytics, UX, and technology teams to deliver data-driven, personalized experiences that improve customer engagement and business performance.

You will work with IT, vendors and Group companies to enhance capabilities, apply governance standards, and scale

Qualifications

• Deep understanding of personalization strategies and tools.
• Experience collaborating with product, marketing, analytics, UX and technology teams.
• Strong English communication and ability to translate insights into digital experiences.

Responsibilities

• Define personalization strategy for Vodafone My Vodafone App and Vodafone.com.tr.
• Translate business needs into scalable personalization use cases and journeys.
• Communicate results from A/B tests and AI-driven optimizations and their business impact.
• Develop audience creation and activation strategies using CDP and analytics data.
• Serve as main contact for personalization tools like Adobe Target and ensure proper integrations.
• Ensure global and local Martech governance standards are applied.
• Use analytics to identify friction points and optimize digital journeys.
• Collaborate in agile squads with frontend/backend developers, designers, and data teams.

Skills

Audience segmentation

Experimentation

Data analysis

A/B testing

Tools

Adobe Target

CDP

Adobe Analytics

Google Analytics

HTML

JavaScript

SEO

Job description

Vodafone Turkey is seeking a Senior Personalization Lead to own the overall personalization strategy for vodafone.com.tr and My Vodafone App. You will own Adobe Target and CDP, drive audience segmentation, and partner with product, marketing, analytics, UX, and technology teams to deliver data-driven, personalized experiences that improve customer engagement and business performance.

You will work with IT, vendors and Group companies to enhance capabilities, apply governance standards, and scale