Paid Media Specialist - Cross-Channel Growth & Analytics

Groupe SEB; Sarıyer; On-site; TRY 80,000 - 120,000; Full time

Job summary

Groupe SEB in Marmara region seeks a digital paid media professional to plan, execute and optimize campaigns across Google Ads, Meta, YouTube and TikTok. You will partner with Brand Communications, E-Commerce and agencies to drive awareness, engagement and conversion while managing budgets and reporting on performance.

The role requires 4–7 years in digital marketing or media planning, strong Turkish and English language skills, and a hands-on approach to data-driven decision making within a

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communication or related field.
• 4–7 years of experience in digital marketing, paid media, performance marketing or media planning.
• Hands-on experience managing paid media campaigns across major digital platforms, including Google Ads, Meta, YouTube and TikTok.
• Experience planning and optimizing integrated campaigns for brand awareness and conversion.
• Strong knowledge of digital media planning, audience targeting, media buying and KPI measurement.

Responsibilities

• Media Planning & Strategy: translate briefs into media plans with channels, formats, targeting and budgets.
• Campaign Execution: manage digital campaigns with precise targeting, tracking and launches.
• Performance Monitoring & Optimization: track KPIs and optimize for efficiency.
• Budget Management: monitor investments and support allocation decisions.
• Agency Management: coordinate with external media agencies and ensure quality and transparency.
• Cross-functional Collaboration: align paid media with brand and commercial goals.
• Reporting & Insights: analyze results and translate findings into recommendations.
• Continuous Improvement: test new audiences and formats to improve effectiveness.

Skills

Digital marketing

Paid media

Performance marketing

Media planning

Analytical skills

Communication

Presentation skills

Turkish language

English proficiency

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Google Ads

Meta

YouTube

TikTok

Job description

Groupe SEB in Marmara region seeks a digital paid media professional to plan, execute and optimize campaigns across Google Ads, Meta, YouTube and TikTok. You will partner with Brand Communications, E-Commerce and agencies to drive awareness, engagement and conversion while managing budgets and reporting on performance.

The role requires 4–7 years in digital marketing or media planning, strong Turkish and English language skills, and a hands-on approach to data-driven decision making within a