Performance Marketing Manager

Dentsuaegis; Fatih; On-site; TRY 900,000 - 1,500,000; Full time

Job summary

Dentsu Turkey is seeking a Performance Manager to own end-to-end digital activation for Samsung Turkey. You will design full-funnel strategies, orchestrate campaigns across Google, Meta, TikTok, Snapchat, and programmatic DV360, and turn data into actionable business outcomes.

You will lead a focused team, review performance with the client weekly and quarterly, and ensure precise budget pacing and cross-channel optimization while collaborating with regional colleagues.

Qualifications

• 4 to 6 years of hands-on digital media experience in a fast-paced media agency environment.
• Certified expert with Meta Ads Manager, Google Ads (SA360/DV360), TikTok Ads Manager, Snapchat Ad Manager, and leading DSPs.
• Demonstrable track record of full-funnel branding-to-performance activations, with experience handling product launches and pre-order windows.
• Strong analytical mind with GA4, Adobe Analytics, Excel and data visualization skills.
• Turkish language, with full professional proficiency in English.
• Location: Istanbul; Contract Type: Permanent; Time Type: Full time.

Responsibilities

• Design and execute holistic, full-funnel digital media strategies across platforms.
• Lead client relationships, manage a team of execution specialists, and present performance reviews.
• Deliver data-driven insights through dashboards and reporting, ensuring accuracy and timely delivery.
• Collaborate with regional teams and cross-functional partners to align media placements with creative assets.

Skills

Full-funnel media

Campaign optimization

GA4 / Adobe Analytics

Data visualization

Turkish language

English language

Cross-functional leadership

Cross-channel activation

Tools

GA4

Adobe Analytics

Excel

DV360/SA360

Meta Ads Manager

Google Ads

TikTok Ads Manager

Snapchat Ad Manager

Job description

Описание: At dentsu, we look for the elite in their field to drive integrated growth solutions that "innovate to impact." As the Performance Manager dedicated to you will own the full-funnel digital activation strategy While lower-funnel acquisition and ROAS remain core targets, your primary challenge will be orchestrating cohesive, end-to-end user journeys - from awareness and brand equity to conversion and loyalty. You will lead client relationships, manage a dedicated team of execution specialists, and turn raw digital data into high-impact commercial insights.

1. Full-Funnel Strategy & Media Activation

Integrated Activation: Design and execute holistic, full-funnel digital media strategies that bridge upper-funnel brand awareness (launches, equity) with lower-funnel performance metrics (conversions, web traffic, pre-orders). Multi-Platform Orchestration: Oversee and optimize complex, highly visible campaigns across Google (Search, PMax, YouTube), Meta, TikTok, Snapchat, and Programmatic environments (DV360/native display). Audience Architecture: Build a sophisticated first, second, and third-party data strategy to ensure precision targeting across the entire consumer consideration cycle.

2. Account Management & Client Leadership

Primary Point of Contact: Serve as the strategic digital advisor to the Samsung Turkey brand and media teams, leading weekly & monthly performance reviews, and quarterly business reviews (QBRs). Expectation Management: Confidently navigate fast-paced, high-stakes client requests, translating complex digital technicalities into clear business outcomes for senior stakeholders. Financial Accountability: Manage large-scale client budgets, ensuring highly accurate pacing, financial forecasting, and optimal cross-channel budget allocation based on live performance data.

3. Reporting, Analytics & Insights Delivery

Data Storytelling: Look beyond standard vanity metrics to deliver deeply analytical, actionable insights that uncover the why behind performance data. Measurement Frameworks: Partner with data and analytics specialists to implement advanced tracking infrastructure, attribution modelling, and cross-device measurement parameters. Dashboard Ownership: Supervise the accuracy and continuous improvement of automated client reporting dashboards.

4. Team Leadership & Collaboration

Talent Development: Directly manage, mentor, and upskill a team of junior performance executives and specialists, promoting functional excellence and a culture of continuous learning. Regional Collaboration: Work closely with dentsu’s regional team to ensure best practices are consistently applied, while managing all routine and ad hoc RHQ requests. Cross-Functional Alignment: Work closely with the integrated client/planning team, and external creative partners to ensure media placements match the creative asset intent at every layer of the funnel.

Требования:

• Experience: 4 to 6 years of hands-on digital media experience within a fast-paced media agency environment. Prior experience managing high-visibility consumer electronics, tech, or major retail accounts is highly preferred.
• Platform Mastery: Certified expert with deep operational knowledge of Meta Ads Manager, Google Ads (including SA360/DV360), TikTok Ads Manager, Snapchat Ad Manager, and leading DSPs.
• Funnel Fluency: Demonstrable track record of successfully running full-funnel branding-to-performance activations, with clear experience handling complex product launches and pre-order windows.
• Analytics Capability: Strong analytical mind with advanced skills in Google Analytics 4 (GA4), Adobe Analytics Excel, and data visualization tools.
• Languages: Turkish / Full professional proficiency in English is mandatory to effectively communicate with local and regional teams.
• Location: Istanbul
• Brand: Dentsu
• Time Type: Full time
• Contract Type: Permanent