Digital Marketing Specialist (Paid Media & Performance)

Groupe SEB; Sarıyer; Presencial; TRY 80.000 - 120.000; Jornada completa

Descripción de la vacante

Groupe SEB in Marmara region seeks a digital paid media professional to plan, execute and optimize campaigns across Google Ads, Meta, YouTube and TikTok. You will partner with Brand Communications, E-Commerce and agencies to drive awareness, engagement and conversion while managing budgets and reporting on performance.

The role requires 4–7 years in digital marketing or media planning, strong Turkish and English language skills, and a hands-on approach to data-driven decision making within a

Formación

• Bachelor's degree in Marketing, Business Administration, Communication or related field.
• 4–7 years of experience in digital marketing, paid media, performance marketing or media planning.
• Hands-on experience managing paid media campaigns across major digital platforms, including Google Ads, Meta, YouTube and TikTok.
• Experience planning and optimizing integrated campaigns for brand awareness and conversion.
• Strong knowledge of digital media planning, audience targeting, media buying and KPI measurement.

Responsabilidades

• Media Planning & Strategy: translate briefs into media plans with channels, formats, targeting and budgets.
• Campaign Execution: manage digital campaigns with precise targeting, tracking and launches.
• Performance Monitoring & Optimization: track KPIs and optimize for efficiency.
• Budget Management: monitor investments and support allocation decisions.
• Agency Management: coordinate with external media agencies and ensure quality and transparency.
• Cross-functional Collaboration: align paid media with brand and commercial goals.
• Reporting & Insights: analyze results and translate findings into recommendations.
• Continuous Improvement: test new audiences and formats to improve effectiveness.

Conocimientos

Digital marketing

Paid media

Performance marketing

Media planning

Analytical skills

Communication

Presentation skills

Turkish language

English proficiency

Educación

Bachelor's degree in Marketing, Business Administration, or related field

Herramientas

Google Ads

Meta

YouTube

TikTok

Descripción del empleo

Groupe SEB is a global leader in cookware and small domestic appliances (SDA), bringing together iconic brands such as Tefal, Rowenta, WMF, Krups and many others. Operating worldwide, we deliver innovative solutions that enhance everyday life for millions of consumers

About the Role

In this role, you will contribute to the planning, execution and optimization of paid media campaigns across digital channels, ensuring that our brands reach the right audiences and achieve their communication and business objectives.

Working closely with Brand Communication Managers, E-Commerce teams and external media agencies, you will support media investment decisions, monitor campaign performance and turn data-driven insights into actionable recommendations to continuously improve results.

Key Responsibilities

• Media Planning & Strategy: Collaborate with Brand Communication Managers and media agencies to translate communication briefs into effective media plans, recommending appropriate channels, formats, targeting strategies and budget allocations.
• Campaign Execution: Coordinate the implementation of paid media campaigns across digital platforms, ensuring accurate targeting, tracking, budget allocation and timely campaign launches.
• Performance Monitoring & Optimization: Monitor campaign performance against defined KPIs, identify optimization opportunities and work with agencies to improve targeting, placements, creative performance and media efficiency.
• Budget Management: Monitor media investments, track campaign spending and support budget allocation and reallocation decisions based on business priorities and campaign performance.
• Agency Management: Act as a key point of contact for external media agencies, coordinating campaign execution, challenging recommendations and ensuring quality, transparency and accountability.
• Cross-functional Collaboration: Work closely with Brand Communication, Content, Retail Media and E-Commerce teams to align paid media activities with brand strategies and commercial objectives.
• Reporting & Insights: Analyze campaign results across awareness, engagement and conversion objectives, prepare performance reports and translate key findings into actionable recommendations.
• Continuous Improvement: Explore new audiences, formats and media approaches, contributing to testing initiatives and the continuous improvement of digital marketing effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communication or a related field.
• 4–7 years of experience in digital marketing, paid media, performance marketing or media planning, preferably within consumer brands, FMCG, retail or e-commerce.
• Hands-on experience managing paid media campaigns across major digital platforms, including Google Ads, Meta, YouTube and TikTok.
• Experience in planning and optimizing integrated campaigns covering both brand awareness and conversion objectives.
• Strong knowledge of digital media planning, audience targeting, media buying, campaign tracking and performance measurement.
• Proven ability to manage media budgets, analyze campaign KPIs and translate performance data into actionable insights.
• Experience working with external media agencies and cross-functional teams.
• Strong analytical, problem-solving, communication and presentation skills.
• Proactive, detail-oriented and results-driven mindset with strong organizational skills.
• Fluency in Turkish and strong professional English proficiency.