Senior Media Strategy & ROI Leader

Eti; Fatih; On-site; TRY 300,000 - 540,000; Full time

Job summary

Eti in Istanbul is seeking a Senior Media Executive with 7+ years of experience to lead media planning, buying, and campaign execution across paid search, social, programmatic, and traditional channels.

You will act as a strategic advisor, driving performance, managing high-value budgets, and guiding cross-functional teams to maximize client ROI. This role requires strong analytics, presentation, and negotiation skills.

Qualifications

• 7+ years in a dedicated media planning, buying, or strategy role within an agency or corporate environment.
• Expertise across major ad platforms and web analytics tools (GA4).
• Able to translate media metrics into actionable business insights.

Responsibilities

• Lead end-to-end, multi-channel media strategies (paid search, social, programmatic, traditional).
• Oversee large media spends and optimize campaigns for ROI using analytics and attribution.
• Present data-backed insights, roadmaps, and performance reports to stakeholders.
• Negotiate rates and manage relationships with media vendors and inventory partners.

Skills

Strategic Campaign Leadership

Budget & Performance Management

Stakeholder Relations

Vendor & Partnership Management

Platform Mastery

Analytical Mindset

Communication Skills

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

DSPs

GA4

Job description

Eti in Istanbul is seeking a Senior Media Executive with 7+ years of experience to lead media planning, buying, and campaign execution across paid search, social, programmatic, and traditional channels.

You will act as a strategic advisor, driving performance, managing high-value budgets, and guiding cross-functional teams to maximize client ROI. This role requires strong analytics, presentation, and negotiation skills.