Marketing Executive – B2B SaaS & Demand Generation

AloTech; Fatih; On-site; TRY 550,000 - 700,000; Full time

Job summary

AloTech is seeking a hands-on Marketing Executive to drive growth in Türkiye and international markets. You will plan, execute, and optimise growth initiatives across both brands, covering digital campaigns, content, lead generation, and marketing operations in tight collaboration with Sales, design, web, and external partners.

Responsibilities include planning and optimising campaigns across LinkedIn, Meta and emerging channels, building audiences, creating campaign copy, coordinating assets,

Qualifications

• 2–4 years of experience in B2B marketing, preferably SaaS/tech or telecom.
• Bachelor’s degree in Marketing, Business, Communications or related field from a reputable university.
• Strong command of AI tools for research, content creation, campaign development, data analysis and automation.
• Hands-on experience with LinkedIn Campaign Manager, Meta Ads Manager or similar platforms.

Responsibilities

• Plan and optimise B2B campaigns across LinkedIn, Meta and other paid channels.
• Build and manage campaign audiences, including lists and retargeting.
• Create campaign copy, landing pages, forms, emails and social content in English and Turkish.
• Coordinate creative assets for campaigns, launches, content and demos.
• Support SEO, GEO and website projects, content reviews and agency coordination.
• Manage lead capture, segmentation, routing and nurturing through CRM and marketing automation tools.

Skills

B2B marketing

SaaS marketing

Campaign optimization

English & Turkish copywriting

Communication

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

LinkedIn Campaign Manager

Meta Ads Manager

Zoho CRM

HubSpot

Salesforce

Google Tag Manager

Job description

AloTech and Call Center Studio operate as aligned sister companies providing a next-generation cloud contact center platform (CCaaS) built cloud-natively on Google Cloud. Enterprises run their demanding customer operations on our unified platform. This includes inbound and outbound voice, omnichannel messaging, advanced campaign dialers, real-time analytics, and an expanding AI suite covering live transcription, AI-driven quality management, and CX insights. We ship our innovative solutions for customers across Türkiye, the Gulf region, and various international markets, leading the digital transformation of enterprise brands across more than 60 countries.

About the Role

We are looking for a hands-on Marketing Executive to support the growth of AloTech in Türkiye and Call Center Studio across international markets.

Reporting to the Marketing Manager, you will help plan, execute and optimise growth initiatives across both brands. This role covers digital campaigns, content, lead generation, marketing operations and performance reporting, in close collaboration with Sales, design, web and external partners.

Key Responsibilities

• Plan and optimise B2B campaigns across LinkedIn, Meta and emerging paid media channels.
• Build and manage campaign audiences, including company lists, ABM and website retargeting.
• Create campaign copy, landing-page content, forms, emails and social media content in English and Turkish.
• Coordinate creative assets for campaigns, product launches, content and demos.
• Support SEO, GEO and website projects, including agency coordination and content reviews.
• Manage lead capture, segmentation, routing and nurturing through CRM and marketing automation tools.
• Plan and coordinate webinars, industry events and partner activities, from promotion and registration to post-event follow-up.
• Analyse full-funnel performance, prepare reports and run tests across audiences, messages and creatives.
• Work closely with Sales to improve lead quality, follow-up and campaign feedback.

Qualifications

• 2–4 years of experience in B2B marketing, preferably in SaaS, technology or telecommunications.
• Bachelor’s degree in Marketing, Business, Communications or a related field, with a strong academic background from a reputable university.
• Strong practical command of AI tools for research, content creation, campaign development, data analysis and workflow automation.
• Ability to evaluate and refine AI-generated outputs rather than relying on them without review.
• Hands-on experience with LinkedIn Campaign Manager, Meta Ads Manager or similar platforms.
• Experience with lead generation, audience targeting, retargeting and campaign optimisation.
• Familiarity with CRM and marketing automation platforms such as Zoho, HubSpot or Salesforce.
• Working knowledge of Google Tag Manager, conversion tracking and UTMs.
• Strong English and Turkish communication and copywriting skills.
• Ability to turn marketing data into clear, practical actions.
• Strong organisational skills and the ability to manage multiple brands and campaigns.
• A proactive, collaborative and detail-oriented approach.

Nice to Have

• Experience in cloud, contact centre, customer experience or AI-powered technology.
• Familiarity with Intercom, Zoho Marketing Automation, WordPress or SEO/GEO.
• Experience with international campaigns, ABM, webinars or partner marketing.

What Success Looks Like

• Campaigns are delivered on time with accurate tracking.
• Marketing and Sales have clear visibility into lead sources and quality.
• Qualified lead and meeting generation improves through continuous testing.
• Reporting focuses on business outcomes, not only impressions and clicks.