Marketing Content Creator

Jotform

Çankaya

On-site

TRY 120,000 - 180,000

Full time

14 days+

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Benefits offered by this job

Generous market competitive total compensation package

Health Insurance

Professional growth and career opportunities

Fun and relaxed working environment

Job summary

A leading software company in Ankara is seeking a Marketing Content Creator to enhance its content strategy. The ideal candidate will have over 2 years of experience in content marketing, excellent communication skills, and proficiency in SEO. Join our collaborative team and enjoy a dynamic work environment with opportunities for personal and professional growth.

Qualifications

Experience working with B2B or SaaS companies is a strong advantage.
Ability to manage multiple projects simultaneously.
Familiarity with SEO and web analytics tools.
Proficiency in SEO best practices, keyword research, on-page optimization, and content analytics.
Familiarity with SEO and web analytics tools such as Ahrefs, Google Search Console, Google Analytics, or SEMrush.
Experience writing landing page copy and downloadable marketing materials.
Ability to work independently and manage multiple projects simultaneously.
Experience working with B2B or SaaS companies is a strong advantage.

Responsibilities

Create compelling content for marketing materials.
Optimize content for SEO to improve visibility.
Collaborate with marketing and sales teams for alignment.
Develop content strategies targeting B2B audiences and write content tailored for different stages of the user journey (awareness, consideration, decision).
Collaborate closely with marketing and sales teams to align messaging across all channels.
Conduct research on industry trends and competitors to inform content strategy.
Help maintain a consistent brand tone and voice across all materials.

Skills

Excellent written and verbal communication skills in English

Proficiency in SEO best practices

Strong understanding of digital marketing funnels

Ability to work independently

Strong critical thinking and problem-solving skills

Education

2+ years of experience in content marketing

Tools

Google Analytics

Ahrefs

Google Search Console

SEMrush

Job description

About the role

We’re looking for a creative and strategic Marketing Content Creator to join our growing team at our Ankara office, located in the relaxed and fun environment of Hacettepe Teknokent.

In this role, you’ll be responsible for creating high-impact content that captures the attention of our target audience and supports our lead generation efforts. From landing page copy to downloadable PDFs and outreach materials, your words will help turn interest into engagement.

Here’s what you will be doing

Craft compelling and conversion-driven content for landing pages, email campaigns, and lead generation funnels.
Optimize content for SEO and AEO to drive organic traffic and support lead generation efforts.
Create high-quality marketing assets such as downloadable PDFs, product one-pagers, whitepapers, and pitch decks.
Develop content strategies targeting B2B audiences and write content tailored for different stages of the user journey (awareness, consideration, decision).
Collaborate closely with marketing and sales teams to align messaging across all channels.
Conduct research on industry trends and competitors to inform content strategy.
Help maintain a consistent brand tone and voice across all materials.

Education & Work Experience & Technical Requirements

2+ years of experience in content marketing or a similar role.
Excellent written and verbal communication skills in English.
Strong understanding of digital marketing funnels and customer psychology.
Proficiency in SEO best practices, keyword research, on-page optimization, and content analytics.
Familiarity with SEO and web analytics tools such as Ahrefs, Google Search Console, Google Analytics, or SEMrush.
Experience writing landing page copy and downloadable marketing materials.
Ability to work independently and manage multiple projects simultaneously.
Experience working with B2B or SaaS companies is a strong advantage.

Personal Specification / Skills

A growth mindset is a huge plus.
Has the ability to thrive in a fast-paced, open-minded, and highly dynamic environment.
Strong listening and conversational skills.
Strong critical thinking and problem solving skills.
Demonstrated ability to work independently as well as in a team environment.
High attention to detail and solid organizational skills with the ability to prioritize multiple projects/tasks.
Flexible approach to work environment.

Jotform PERKS

High growth-paced environment with collaborative and unique team culture
Generous market competitive total compensation package
Health Insurance
Professional Growth & Career Opportunities: We support your personal and professional development with educational materials and expenses & relevant conferences abroad to stay up to date with the latest industry trends & online courses or coaching - and support you pursuing ones that you are passionate about!
Fun & Relax working environment: When we’re in the office; music, jeans and t-shirts are the norm & kitchens stocked with healthy & tasty snacks & drinks

Our process

We’ll review your application along with all the others we receive and pick the top profiles for a screening call. In many cases due to time constraints and our candidate volume, only the short‑listed candidates are contacted but we do consider each application carefully. If you have been selected as a short‑listed candidate, we will contact you for a short screening call to get to know you better. If you don’t get a call, please don’t be disappointed! We receive many applications for each role and have to prioritize who we speak to.

Thank you for taking the time to apply for a position at Jotform!

Jotform is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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