B2B Marketing Manager - Turkey

Cambly Inc.; Fatih; On-site; TRY 400,000 - 560,000; Full time

Benefits offered by this job

Remote work

Professional development budget

Job summary

Cambly is seeking a B2B Marketing Manager in Istanbul (Remote) to lead lead and demand generation for the Turkish market. You will design, execute, and measure integrated campaigns across content, social media, events, and ABM to drive qualified leads, pipeline, and revenue.

You will own the full marketing mix, collaborate with Sales (SDRs and AEs), manage budgets, track performance, and optimize ROI. The ideal candidate is native Turkish, fluent in English, with 5+ years in B2B marketing and a

Qualifications

• Native Turkish speaker with full English proficiency.
• 5+ years of B2B marketing focused on lead and demand generation.
• Proven ability to develop yearly marketing plans and budgets.
• Deep understanding of the Turkish B2B landscape and verticals.
• Experience creating B2B content including blogs and case studies.
• Experience planning online and offline B2B events.
• Prior experience building or executing ABM programs.
• Entrepreneurial mindset in a fast-paced startup.

Responsibilities

• Integrated Campaign Ownership: Develop and execute integrated B2B demand generation campaigns across channels, focusing on MQLs and pipeline.
• Content Strategy & Creation: Manage content funnel, write blogs, and create case studies to support sales.
• Events & Field Marketing: Plan and measure online webinars and offline conferences to generate high-quality leads.
• ABM: Design and implement ABM strategies with Enterprise Sales to target key accounts.
• Social Media Management: Grow B2B LinkedIn presence and lead capture.
• Performance Tracking: Monitor and report on conversion rates, CPL, and pipeline contribution.
• Budget Management: Own the B2B marketing budget and maximize ROI.
• Sales Alignment: Collaborate with SDRs and AEs for lead quality and handoffs.

Skills

Native Turkish

English proficiency (C1)

Lead generation

B2B marketing

Campaign management

ABM

Content marketing

Budget planning

Events planning

LinkedIn ads (optional)

Job description

B2B Marketing Manager

Location: Istanbul, Turkey (Remote)

Cambly is one of the largest online English language platforms in the world, backed by top-tier investors like Bessemer and Benchmark. We help thousands of people improve their English and proudly partner with hundreds of the world’s most prestigious companies to empower their teams with language skills for global success.

We're looking for a highly motivated, organized, and results-driven B2B Marketing Manager to be a core part of our 2026 success story and beyond.

Why Join Cambly?

Your experience at Cambly will be a true career accelerator where you'll gain crucial skills and build an invaluable network.

• High-Impact Role: You'll be tackling a critical challenge for our growing global sales team making a tangible difference in organizational success.

• Career Growth: Leadership opportunity within the global team based on experience and success.

• Premium Network: Build relationships and network with prestigious HR and procurement teams across the Turkish market.

• Culture: An employee-first working culture focused on results, no unnecessary stress or nonsense.

The Role

The B2B Marketing Manager will be the driving force behind Cambly's lead and demand generation efforts in the Turkish market. This role requires a hands-on, strategic leader who can design, execute, and measure integrated marketing campaigns that drive qualified leads, pipeline, and ultimately, revenue. You will be responsible for managing the entire marketing mix, from content creation and social media to live events and Account-Based Marketing (ABM) programs.

Responsibilities

• Integrated Campaign Ownership: Own the full development and execution of integrated B2B demand generation campaigns across multiple channels, focusing on MQL and pipeline creation.

• Content Strategy & Creation: Manage the content funnel for the B2B market, including writing and editing impactful blog posts and creating high-value collateral like case studies and whitepapers to support the sales cycle.

• Events & Field Marketing: Plan, execute, and measure the success of both online (webinars, virtual summits) and offline (conferences, hosted events) events to generate high-quality leads and increase brand presence.

• Account-Based Marketing (ABM): Design and implement targeted ABM strategies in collaboration with the Enterprise Sales team to penetrate key accounts and accelerate deal cycles.

• Social Media Management: Maintain and grow the B2B LinkedIn social media presence, developing engaging content that drives follower growth and lead capture.

• Performance Tracking: Continuously monitor, analyze, and report on the performance of all marketing initiatives, focusing on key metrics like conversion rates, CPL (Cost Per Lead), and pipeline contribution.

• Budget Management: Own and manage the B2B marketing budget, allocating resources effectively to maximize ROI across all programs.

• Sales Alignment: Maintain close collaboration with the Sales team (SDRs and AEs) to ensure lead quality, smooth handoffs, and consistent messaging.

Qualifications

Must-Haves

• Native in Turkish and fully proficient in English (C1/C2 level) for professional global communication.

• 5+ years of experience in B2B marketing, with a proven focus on lead/demand generation and pipeline growth.

• Proven experience developing yearly marketing plans and budget planning, with a track record of executing these plans in a timely and effective manner.

• Deep understanding of the Turkish B2B landscape, audience, and key industry verticals.

• Proven ability to create compelling B2B content, including writing original blog posts and developing persuasive case studies.

• Experience planning and executing successful online and offline B2B events.

• Prior experience building or executing formal Account-Based Marketing programs.

• A proactive entrepreneurial spirit, and an appetite for continual learning within a fast-paced startup environment.

Preferred Experience

• Hands-on experience running and optimizing LinkedIn Ads campaigns and managing B2B social media (LinkedIn).

• Experience in the EdTech, E-Learning, HR Software, or Well-being sector.

• Prior experience working at a fast-growing startup.

• Previous experience working in a remote & distributed team.

Skills & Mindset

• A self-motivated, results-driven, and entrepreneurial spirit with a strong growth mindset.

• Excellent organizational and project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.

• Highly analytical, data-driven and systematic approach

Some things you will enjoy

• Financial & Growth: Competitive salary and a professional development budget.

• Time & Flexibility: Remote work, and paid time off available from your first month.

• Comprehensive Care: Private health insurance provided.

• Mental Health: Access to Modern Health, offering 6 free coaching and 6 free therapy sessions.

• Allowances: Dedicated lunch and internet allowances.

• Team: A truly global team.