Hybrid Growth Campaigns Specialist (Fintech)

Trendyol Group; Fatih; Hybrid; TRY 350,000 - 550,000; Full time

Job summary

Trendyol Group is seeking a Growth Marketing professional to design and execute customer lifecycle strategies, focusing on acquisition, retention, and churn prevention.

You will lead revenue growth by analyzing user behavior, launching referral programs, coordinating cross-functional campaigns with Product, Legal, and MarComm, and managing the promotional budget. Our hybrid model and international team offer opportunities to grow with global peers.

Qualifications

• 3-5 years in Growth Marketing, CRM, Lifecycle Management, or Revenue Management.
• Strong data literacy with experience in tracking KPIs and using analytics tools.
• Team player with the ability to adapt to a dynamic work environment.
• Comfort with managing numbers, tracking daily costs, assisting with monthly forecasts, and identifying cost-saving opportunities.
• Proven ability to manage multiple tasks from campaign planning and execution to contract follow-ups and creative asset delivery.
• Good business acumen & curiosity, including skill in understanding the business, competition, and growth opportunities.

Responsibilities

• Design and execute comprehensive customer lifecycle strategies, focusing on acquisition, retention, and churn prevention.
• Drive continuous revenue growth by analyzing user behavior and implementing targeted communication strategies to maximize reward redemptions and keep customers active.
• Identify underperforming segments or missed targets and swiftly pivot strategy—launching high-impact referral programs, reactivation campaigns, or seasonal, daily events.
• Continuously optimize the customer journey by analyzing friction points, aligning with Customer Service to resolve inquiries, and maintaining a seamless user experience.
• Own the promotional budget. Monitor daily operational and financial projections, forecasting the impact of active and upcoming initiatives.
• Analyze the efficiency of product placements and banners (CTR vs. Conversions) to maximize overall campaign / budget efficiency.
• Lead performance tracking for all growth initiatives, focusing on core metrics like CAC, ROI, Conversion Rates, and Redemption Rates.
• Oversee the end-to-end execution of campaign lifecycles, including panel configurations, participant limits, and precise scheduling.
• Coordinate the rollout of last-minute flash campaigns and pre-launch testing to ensure zero technical glitches.
• Collaborate cross-functionally with Product, Legal, and MarComm, CRM teams to ensure the seamless launch of campaigns, monitor post-launch performance and operations, and ensure full compliance with all terms and conditions.

Skills

Growth Marketing

CRM

Lifecycle Management

Revenue Management

Data analytics

Team player

Forecasting

Job description

Trendyol Group is seeking a Growth Marketing professional to design and execute customer lifecycle strategies, focusing on acquisition, retention, and churn prevention.

You will lead revenue growth by analyzing user behavior, launching referral programs, coordinating cross-functional campaigns with Product, Legal, and MarComm, and managing the promotional budget. Our hybrid model and international team offer opportunities to grow with global peers.