Growth Strategy Lead, Base — Hybrid & Data-Driven

Vodafone Group Plc

Fatih

On-site

TRY 180,000 - 240,000

Full time

14 days+

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Benefits offered by this job

Flexible Benefits Program

Hybrid working kit

Ergonomic kit allowance

Digital meal voucher

Transportation allowance

Employee assistance hotline

Job summary

Vodafone Group Plc Turkey is seeking a driven Marketing Growth Lead for an 11-month fixed-term role. You will shape journey strategies, define target segments, and orchestrate channel plans to maximize customer lifetime value.

You will collaborate with big data teams to design personalized journeys, leveraging Pega MCMM where applicable and delivering real-time engagement improvements. Ideal candidates bring 4–5 years in telecom marketing/commercial roles, a strong commercial mindset, and

Qualifications

Strong commercial mindset with ability to identify marketing and sales opportunities.
Proven analytical skills with data-driven decision making.
Fluent in English and Turkish, with strong written and verbal communication.
Willingness to take ownership of diverse commercial, marketing and channel responsibilities.

Responsibilities

Lead the Fixed Base Marketing strategy and actions to maximize revenue, customer lifetime, and satisfaction.
Define target groups and customer journeys in collaboration with Big Data and commercial leads.
Design personalized, data-driven journeys and optimize real-time engagement with customers.
Drive growth through experimentation (A/B tests) and exploration of digital opportunities.