Base Growth Strategy Lead-Fixed Squad (11-Months Fixed Term Contract)

Vodafone Group Plc; Fatih; On-site; TRY 180,000 - 240,000; Full time

Benefits offered by this job

Flexible Benefits Program

Hybrid working kit

Ergonomic kit allowance

Digital meal voucher

Transportation allowance

Employee assistance hotline

Job summary

Vodafone Group Plc Turkey is seeking a driven Marketing Growth Lead for an 11-month fixed-term role. You will shape journey strategies, define target segments, and orchestrate channel plans to maximize customer lifetime value.

You will collaborate with big data teams to design personalized journeys, leveraging Pega MCMM where applicable and delivering real-time engagement improvements. Ideal candidates bring 4–5 years in telecom marketing/commercial roles, a strong commercial mindset, and

Qualifications

• Strong commercial mindset with ability to identify marketing and sales opportunities.
• Proven analytical skills with data-driven decision making.
• Fluent in English and Turkish, with strong written and verbal communication.
• Willingness to take ownership of diverse commercial, marketing and channel responsibilities.

Responsibilities

• Lead the Fixed Base Marketing strategy and actions to maximize revenue, customer lifetime, and satisfaction.
• Define target groups and customer journeys in collaboration with Big Data and commercial leads.
• Design personalized, data-driven journeys and optimize real-time engagement with customers.
• Drive growth through experimentation (A/B tests) and exploration of digital opportunities.

Skills

Commercial mindset

Marketing analytics

English & Turkish communications

Team collaboration

Adaptability

Education

BSc in Business Administration

BSc in Industrial Engineering

BSc in Economics

Job description

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you’ll do

Building and executing journey strategy thru identifying target customer, channel and when/where to reach that customer with which offer of base growth activities in the Squad. Purpose of the Fixed Growth Squad is to drive value growth by providing a commercial ready base, boost managed migrations and retain customers thru recommitment, in contract retention, upsell, contracting activities with insight and data driven strategy yet assure a sustainable customer base .

This position is a fixed-term role with a duration of 11 months.

• Lead the Fixed Base Marketing strategy management, organize customer base actions aiming to achieve superior customer satisfaction, maximize revenues by increasing and sustaining customer lifetime, activity and value.
• Defines target group (who) and customer journey in MCCM (how), working closely with Big Data and commercial lead to define offers (what) and channel lead to define channel orchestration (where), as well as decision architects to make sure relevant developments are made. Role works closely with decision architects, marketing & commercial & channel leads.
• Designing personalized and data-driven journeys in Pega (MCMM), reduce customer disconnection with better customer engagement and activity.
• Lead the real time trigger and roadmap aiming to maximise real time engagement with our customers finding relevant best network experience triggers.
• Deep dive understanding of customer behaviors & business needs to improve squad KPIs and to build seamless experience in a horizantal approach.
• Uncovering potential growth areas and conducting A/B tests to optimize core activities.
• Trying new technologies and services, explores digital opportunities to boost digital experience and engagement
• Improve, monitor and maintain journey strategy aiming to maximise customer lifetime value with AI driven data approach
• Main operations are Incontract Retention, Recommitment, Upsell commercial journeys for residential base customers.
• Effective stakeholder management of key business relationships
• Work in harmony with agile practices & get ready to own different responsibility within Squad.

Who you are

• BSc. degree in business administration, industrial engineering, economics or similar fields of engineering
• Has a strong commercial mindset, ability to define marketing and sales opportunities
• Have min 4-5 years experience in Telecommunication sector at marketing and/or commercial roles
• Highly proactive, have a strong can-do attitude
• Ambitious & competitive professional with high personal drive & leadership attitudes
• Strong analytical skills, results-driven and delivery-focused
• Pega knowhow is a plus
• Flexible on taking responsibility of other roles (commercial, marketing, channel) where needed to build a collaborative team environment and ensure team commitments are met on time and with high quality
• Strong written, verbal communication skills & interpersonal skills both in English and Turkish
• Resilient while working in competitive & rapidly changing environments
• Comfortable in problem solving & decision making
• Good team player, have social skills that enables collaboration closely and easily with core team members and stakeholders

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background.

What's in it for you

We like to keep them flexible:

• Vflexy: Flexible Benefits Program
• Hybrid working kit
• Ergonomic kit allowance
• Digital meal voucher
• Flexible transportation allowance.
• Employee assistance hotline & counselling
• Comprehensive and flexible private health insurance
• Discounted price deals for wide range of products & services

Plus, plenty more to enjoy! If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr

https://www.vodafone.com.tr/insan-kaynaklari

Instagram: https://www.instagram.com/vodafonekariyer/

Youtube: https://www.youtube.com/user/VFTurkiye

Data Privacy

By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.