Growth Manager

TikTak Kirala; Fatih; On-site; TRY 350,000 - 700,000; Full time

Benefits offered by this job

TikTak+ Budget

Holiday Budget

Stock options

Salary bonus

Mobility budget

20 days annual leave

Private health insurance

Job summary

TikTak seeks a Growth Manager to own end-to-end customer lifecycle, drive acquisition and retention, and convert data into growth initiatives. The role interfaces with Marketing, Product, and Operations to harmonize campaigns, pricing, and fleet messaging across channels.

Ideal candidates have 7–10 years in growth/CRM analytics, strong SQL skills, and proven A/B testing experience, with fluency in English and a results-driven mindset.

Qualifications

• Bachelor's degree in Engineering, Economics, Business Administration, Statistics, or a related field.
• 7–10 years of growth, CRM, analytics, or performance marketing experience.
• Proven track record in campaign design and lifecycle marketing with measurable results.
• SQL knowledge is essential; experience with Mixpanel or Amplitude preferred.
• Hands-on with A/B testing, funnel analysis, and performance monitoring.
• Strong command of revenue, CAC, LTV, and other commercial metrics.
• Team leadership or squad management experience is a plus.
• Fluent English, written and spoken.
• Curious, data-driven, and able to prioritize in a fast-paced environment.
• Excellent stakeholder communication at all levels.

Responsibilities

• Own the customer lifecycle end to end and optimize acquisition, activation, and retention KPIs.
• Translate revenue targets into a quarterly growth roadmap and decide what to build, test or stop.
• Analyze user data to uncover growth opportunities and fund key initiatives.
• Design, launch, and measure CRM campaigns across push, in-app, email, and SMS, reporting results.
• Develop reactivation and loyalty strategies; define churn and retention KPIs.
• Run structured A/B tests on funnels and campaigns and deliver team readouts.
• Collaborate with Marcom, Product, Pricing, and Operations to align campaigns, pricing, and fleet availability.

Skills

Growth & CRM analytics

Campaign design & lifecycle marketing

SQL knowledge

A/B testing

Funnel analysis

Performance monitoring

English proficiency

Education

Bachelor's degree in Engineering, Economics, Business Administration, Statistics, or related field

Tools

Mixpanel

Amplitude

Job description

Are you ready to join the exciting journey of TikTak, leading car solution provider that revolutionizes the mobility habit of mega urbanites?

TikTak is Turkey's youngest and fastest-growing car rental & sharing company.

We know the city is full of opportunity, full of excitement, full of life.

For this reason; We are highlighting TikTak as a solution resource in order not to miss a moment in this wide experience pool. We are the new generation transportation brand for the new generation of urban residents, and we are a reason for the city to be experienced to the fullest. TikTak is the shortest way to get from home to work, from campus to concert.

The city is bustling and lively, just like us. In this direction, our goal is to be an important part of daily mobility in city life.

Our goal is also about freedom, innovation, and dynamism. Our work environment is a dynamic environment that supports innovation, where everyone can contribute with their ideas.

We are looking for a Growth Manager for our rapidly growing teams in this environment.

Your playground as a Growth Manager at TikTak

• Own the customer lifecycle end to end — acquisition, activation, first rentals, repeat usage, reactivation — and the KPIs that describe it.
• Turn transaction and revenue targets into a quarterly growth roadmap, and decide what gets built, tested, or stopped.
• Use hard data to find the patterns behind user behaviour, and translate those insights into growth initiatives worth funding.
• Design, launch, and measure CRM and campaign programs across push, in-app, e‑mail, and SMS, and report what each one moved.
• Build reactivation and loyalty strategies for dormant users, and define the churn and retention KPIs the team is managed against.
• Run structured A/B tests on funnel steps, campaign mechanics, and product flows, and hold the readout standard for the team.
• Work side by side with Marcom, Product, Pricing, and Operations so that campaigns, pricing, and fleet availability tell one story to the customer.

Our game changer Growth Manager profile at TikTak

• Bachelor's degree in Engineering, Economics, Business Administration, Statistics, or a related field.
• 7–10 years of experience in growth, CRM, customer and marketing analytics, or performance marketing roles.
• Proven track record in campaign design and lifecycle marketing, with results you can quantify.
• SQL knowledge is a must; experience with product analytics tools (Mixpanel, Amplitude, or similar) is strongly preferred.
• Hands‑on experience with A/B testing, funnel analysis, and performance monitoring.
• Solid command of commercial metrics — revenue, margin, transaction volumes, CAC, LTV.
• Team or squad management experience is a plus; building predictive models is a plus.
• Fluent in English, both written and spoken.
• Result‑oriented, analytical, and comfortable prioritising in a fast‑paced, dynamic environment.
• Curious, willing to challenge the status quo, and excellent at communicating with stakeholders at every level.

The benefits of TikTak offer you

• TikTak+ Budget
• Holiday Budget
• Stock Options Based on Company Alignment and Performance
• Salary Bonus
• Mobility Budget
• 20 Days of Annual Leave
• Private Health Insurance