Growth Analytics Specialist: Retention & Growth

Misli; Fatih; On-site; TRY 250,000 - 380,000; Full time

Job summary

Misli is seeking a Senior Growth Analytics Specialist to turn customer data into actionable insights that power growth, retention, and loyalty.

You will analyze customer journeys, measure CRM impact, and collaborate with cross-functional teams to strengthen long-term customer value. A strong statistical mindset and SQL expertise are essential for turning complex data into clear recommendations.

Qualifications

• Bachelor’s degree in a quantitative field (engineering, mathematics, statistics, economics or CS).
• 2-5 years of experience in Growth Analytics, Marketing Analytics, Data Analytics, or similar roles.
• Strong SQL skills and ability to work with large, complex datasets.
• Solid understanding of growth metrics including retention, churn, reactivation, engagement, customer value, and revenue performance.
• Strong analytical thinking, problem-solving skills and attention to detail.
• Familiarity with customer segmentation, behavioral analysis, clustering, and pattern discovery.
• Curiosity to explore what drives customer loyalty, lifecycle progression, and sustainable growth.

Responsibilities

• Analyze customer behavior, CRM campaigns, growth & lifecycle performance, and engagement patterns to generate meaningful business insights.
• Support the development and refinement of segmentation, targeting, retention, and loyalty frameworks.
• Identify growth opportunities, churn risks, and behavioral signals across the customer lifecycle.
• Measure the impact of CRM activities and provide recommendations to improve retention, reactivation, loyalty, and customer value growth.
• Build and maintain analytical datasets, dashboards, and reporting structures that enable better decision-making.
• Partner closely with CRM, Digital Marketing, Product Marketing and cross-functional teams to support strategic planning with a strong analytical perspective.
• Contribute to a stronger analytics foundation for personalization, loyalty building, and data-driven growth

Skills

SQL

Growth analytics

Marketing analytics

Data analytics

Customer segmentation

Retention & engagement

Clustering

Education

Bachelor's degree in quantitative field

Job description

Misli is seeking a Senior Growth Analytics Specialist to turn customer data into actionable insights that power growth, retention, and loyalty.

You will analyze customer journeys, measure CRM impact, and collaborate with cross-functional teams to strengthen long-term customer value. A strong statistical mindset and SQL expertise are essential for turning complex data into clear recommendations.