Customer Analytics Specialist — Growth Insights (Hybrid)

Toyota Türkiye Pazarlama ve Satış A.Ş.; Fatih; Hybrid; TRY 240,000 - 420,000; Full time

Job summary

Toyota Türkiye Pazarlama ve Satış A.Ş. is seeking a CRM Analytics professional to translate data into business insights for our growing commercial vehicle business. The role emphasizes customer segmentation, lifecycle management, and campaign analysis in a hybrid work environment.

Ideal candidates have a background in engineering or statistics, 2–3 years in CRM analytics, and strong SQL/Python skills, with fluency in English and a collaborative mindset.

Qualifications

• Bachelor's degree in engineering, statistics, or related field.
• 2-3 years of hands-on CRM Customer Analytics experience, preferably in automotive.
• Knowledge of segmentation, RFM, churn, CLV, and market basket analysis.
• Basic SQL and Python knowledge.
• Fluency in English with excellent communication and presentation skills.
• Growth mindset and collaborative attitude.

Responsibilities

• Transform analytical findings into actionable insights and present recommendations to decision makers.
• Collaborate with CRM, marketing and other teams to drive and track actions.
• Develop and continuously update customer segmentation models.
• Monitor KPI dashboards and reporting activities.

Skills

CRM Customer Analytics

Customer segmentation

Customer lifecycle management

Campaign performance analysis

SQL

Python

Data visualization

Power BI

English fluency

Presentation skills

Education

Bachelor's degree in engineering or statistics

Tools

Power BI

Job description

Toyota Türkiye Pazarlama ve Satış A.Ş. is seeking a CRM Analytics professional to translate data into business insights for our growing commercial vehicle business. The role emphasizes customer segmentation, lifecycle management, and campaign analysis in a hybrid work environment.

Ideal candidates have a background in engineering or statistics, 2–3 years in CRM analytics, and strong SQL/Python skills, with fluency in English and a collaborative mindset.