Growth Manager

TikTak; Kâğıthane; On-site; TRY 180,000 - 360,000; Full time

Benefits offered by this job

Stock Options Based On Company Align-"

Job summary

TikTak is seeking a Growth Manager to own the customer lifecycle end to end—from acquisition through activation, first rentals, repeat usage and reactivation. You will translate revenue targets into a quarterly growth roadmap and base decisions on hard data.

Collaborate with Marcom, Product, Pricing and Operations to align campaigns, pricing and fleet availability. The ideal candidate has 7–10 years in growth/CRM analytics, SQL, and hands-on A/B testing, fluent English and a track record of

Qualifications

• Bachelor's degree in Engineering, Economics, Business Administration, Statistics, or related field.
• 7–10 years in growth, CRM, analytics, or performance marketing roles.
• SQL knowledge required; experience with Mixpanel/Amplitude preferred.
• Proven track record in lifecycle marketing and campaign design.

Responsibilities

• Own the customer lifecycle end to end — acquisition, activation, first rentals, repeat usage, reactivation.
• Turn transaction and revenue targets into a quarterly growth roadmap, and decide what gets built, tested, or stopped.
• Use data to identify patterns in user behavior and translate insights into growth initiatives worth funding.
• Design, launch, and measure CRM and campaign programs across push, in-app, e-mail, and SMS, and report outcomes.
• Build reactivation and loyalty strategies for dormant users and define churn/retention KPIs.
• Run structured A/B tests on funnel steps, campaign mechanics, and product flows and report readouts.

Skills

SQL

English fluency

Analytical thinking

Lifecycle marketing

A/B testing

Education

Bachelor's degree in Engineering/Economics/Business Administration/Statistics or related field

Tools

Mixpanel

Amplitude

Job description

Are you ready to join the exciting journey of TikTak, leading car solution provider that revolutionizes the mobility habit of mega urbanites?

TikTak is Turkey's youngest and fastest-growing car rental & sharing company.

We know the city is full of opportunity, full of excitement, full of life.

For this reason; We are highlighting TikTak as a solution resource in order not to miss a moment in this wide experience pool. We are the new generation transportation brand for the new generation of urban residents, and we are a reason for the city to be experienced to the fullest. TikTak is the shortest way to get from home to work, from campus to concert.

The city is bustling and lively, just like us. In this direction, our goal is to be an important part of daily mobility in city life.

Our goal is also about freedom, innovation, and dynamism. Our work environment is a dynamic environment that supports innovation, where everyone can contribute with their ideas.

We are looking for a Growth Manager for our rapidly growing teams in this environment.

Your playground as a Growth Manager at TikTak

• Own the customer lifecycle end to end — acquisition, activation, first rentals, repeat usage, reactivation — and the KPIs that describe it.
• Turn transaction and revenue targets into a quarterly growth roadmap, and decide what gets built, tested, or stopped.
• Use hard data to find the patterns behind user behaviour, and translate those insights into growth initiatives worth funding.
• Design, launch, and measure CRM and campaign programs across push, in-app, e-mail, and SMS, and report what each one moved.
• Build reactivation and loyalty strategies for dormant users, and define the churn and retention KPIs the team is managed against.
• Run structured A/B tests on funnel steps, campaign mechanics, and product flows, and hold the readout standard for the team.
• Work side by side with Marcom, Product, Pricing, and Operations so that campaigns, pricing, and fleet availability tell one story to the customer.
• Bachelor's degree in Engineering, Economics, Business Administration, Statistics, or a related field.
• 7–10 years of experience in growth, CRM, customer and marketing analytics, or performance marketing roles.
• Proven track record in campaign design and lifecycle marketing, with results you can quantify.
• SQL knowledge is a must; experience with product analytics tools (Mixpanel, Amplitude, or similar) is strongly preferred.
• Hands-on experience with A/B testing, funnel analysis, and performance monitoring.
• Solid command of commercial metrics — revenue, margin, transaction volumes, CAC, LTV.
• Team or squad management experience is a plus; building predictive models is a plus.
• Fluent in English, both written and spoken.
• Result-oriented, analytical, and comfortable prioritising in a fast-paced, dynamic environment.
• Curious, willing to challenge the status quo, and excellent at communicating with stakeholders at every level.

The benefits of TikTak offer you

Stock Options Based On Company Alignment and Performance