Growth Lead, CRM & Email Marketing

SKELAR; Of; On-site; TRY 600,000 - 900,000; Full time

Benefits offered by this job

Mentorship from an experienced team

Direct access to product, marketing &デ

Competitive compensation

Job summary

Leaply, a Health & Wellness app, seeks a Growth Manager to own CRM and drive subscription profit. You will shape strategy with the CMO, own lifecycle messaging across email, push and in-app channels, and scale campaigns across markets.

The role expects 3+ years in CRM/growth at a B2C company, plus hands-on data-driven testing and AI-assisted optimization. You'll work closely with leadership to expand CRM into new channels such as SMS and in-app messaging, and you will be pivotal in proving CRM's

Qualifications

• 3+ years in email, CRM or growth marketing at a B2C company, ideally a subscription app.
• Proven metric you moved and how you measured it.
• Data-driven mindset with ability to optimize funnels and test ideas.

Responsibilities

• Make CRM a predictable source of profit with a strategy and roadmap.
• Turn leads into subscribers through personalized communications.
• Shape markets, audiences and offers for growth.
• Own lifecycle messaging across email, push and in-app channels.
• Scale sending across markets while maintaining deliverability and compliance.

Skills

CRM experience

Email marketing

Growth marketing

A/B testing

Analytical thinking

English proficiency

Tools

Amplitude

SQL

Braze

Iterable

Customer.io

Job description

Leaply, a Health & Wellness app, seeks a Growth Manager to own CRM and drive subscription profit. You will shape strategy with the CMO, own lifecycle messaging across email, push and in-app channels, and scale campaigns across markets.

The role expects 3+ years in CRM/growth at a B2C company, plus hands-on data-driven testing and AI-assisted optimization. You'll work closely with leadership to expand CRM into new channels such as SMS and in-app messaging, and you will be pivotal in proving CRM's