Growth Marketer

Heli Technology; Turkey; Remote; TRY 180,000 - 300,000; Full time

Job summary

Heli Technology is seeking a Senior Growth Marketer to drive our subscription mobile app growth. This hands-on role owns experiments from idea to campaign, tests quickly, learns, and scales what works, with a bias toward speed and data-driven decisions.

You'll explore new markets, run paid campaigns, optimize App Store/Play listings, and collaborate with Product to improve onboarding, retention, and upgrades, delivering measurable traction and sustainable growth.

Qualifications

• 5+ years of hands-on growth or digital marketing experience.
• Experience in startups or early-stage products with broad responsibilities.
• Experience setting up and running paid campaigns on at least one platform.

Responsibilities

• Explore new markets and audiences through small tests and share learnings with product teams.
• Develop and test growth ideas across channels, scaling what's effective.
• Set up and run paid advertising campaigns on platforms like Google, Apple, and Meta.

Skills

Growth Marketing

Digital Marketing

A/B testing

Paid campaigns

Data analysis

Job description

We are looking for a creative, proactive Growth Marketer to grow our subscription mobile app by helping more people discover it, try it, subscribe, and stay.This is a hands-on role with real ownership. You will bring ideas, test them quickly, learn from the results, and scale what works. We value initiative, data-driven quick discoveries, and speed of execution over lengthy planning, and you will have the freedom to explore new channels and approaches. You will work in a lean, focused team, in close collaboration with the Product Manager, and own your work end-to-end, from the idea and copy to campaign setup and results.Your mission is clear: Secure Sustainable Traction.

Senior-Level

Remote

What You'll Do

• Explore new markets and audiences through small tests to identify which countries and user types respond best, and share learnings with the Product team.
• Develop and test new growth ideas across channels, content, communities, partnerships, and referrals, scaling the experiments that work.
• Set up and run paid advertising campaigns yourself when appropriate, including platforms such as Google, Apple, and Meta.
• Improve the app’s presence on the App Store and Google Play, including texts, screenshots, keywords, and local-language versions.
• Work with the Product team to help new users get started, understand the value of the app, and upgrade to a paid plan through onboarding, offers, and upgrade screens.
• Create and send push notifications, in-app messages, and emails to keep users engaged and bring them back.
• Maintain a simple weekly view of key growth metrics, including new users, acquisition costs, paid users, and retention, and independently pull and analyze the numbers to understand why and how things are working.

What You'll Bring

• At least 5+ years of hands-on experience in Growth Marketing or Digital Marketing.
• Experience working in startups, small teams, or early-stage products where you handled a wide range of work yourself.
• Experience setting up and running paid advertising campaigns yourself on at least one platform.
• Experience with a mobile app or subscription product in its early stages is a plus.
• A creative approach to growth, with the ability to generate your own ideas and fresh angles rather than relying on a fixed framework or playbook.
• A proactive mindset, with the ability to identify and act on opportunities without waiting for a brief, meeting, or perfect tool.
• A fast-execution mindset: launching simple tests, learning from results, repeating, and treating failed tests as part of the process.
• A strong interest in data and the ability to look at results and explain how and why something did or didn’t work. You don't need to be a data analyst.
• Understanding that growth extends beyond the first payment, with the in-app experience and customer retention being equally important.

Preferred Skills

• Experience with a mobile app or subscription product in its early stages.
• Being a part of a global startup with hyper-growth
• Exceptional, innovative and dynamic work environment
• Full transparency and open employee communication
• Tremendous growth & career advancement opportunities