Global CRM Program Manager — Remote & Multi‑Market

Cambly Inc.; Fatih; Remote; TRY 4,429,000 - 6,398,000; Full time

Job summary

Cambly Inc. is seeking a CRM Program Manager (remote) to own global CRM strategy across email, in-app, push, and messaging apps, including local chat platforms.

This role partners with marketing, product, data, and engineering to drive acquisition, engagement, and retention through lifecycle programs and AI-enabled innovations. You will manage platform relationships (Iterable), define audience strategies, and oversee cross-market journeys, with accountability for deliverability, testing, and

Qualifications

• 5+ years of experience in CRM, lifecycle, or retention marketing.
• Hands-on expertise with a modern CRM/ESP platform (e.g., Iterable, Braze, Customer.io), including journey building and segmentation.
• Proven track record owning CRM strategy and roadmap with measurable impact on acquisition, engagement, and retention.
• Strong analytical skills — comfortable with dashboards, experimentation, and SQL or similar tools.

Responsibilities

• Own end-to-end CRM strategy across email, in-app, push, and messaging apps, aligned to acquisition, engagement, and retention KPIs.
• Build and maintain the CRM roadmap, balancing evergreen lifecycle programs, promotional campaigns, and strategic initiatives.
• Own the messaging-app channel strategy by market and lead evaluation through rollout.
• Set the global CRM framework and define localization boundaries for each market.

Skills

CRM experience

Cross-functional leadership

Analytical skills

SQL

Multi-market experience

Stakeholder communication

Copywriting

Tools

Iterable

Braze

Customer.io

Job description

Cambly Inc. is seeking a CRM Program Manager (remote) to own global CRM strategy across email, in-app, push, and messaging apps, including local chat platforms.

This role partners with marketing, product, data, and engineering to drive acquisition, engagement, and retention through lifecycle programs and AI-enabled innovations. You will manage platform relationships (Iterable), define audience strategies, and oversee cross-market journeys, with accountability for deliverability, testing, and