Growth & E-commerce Manager

Elaves Education and Technology Inc.; Fatih; On-site; TRY 300,000 - 550,000; Full time

Benefits offered by this job

Ecosystem exposure

Global opportunity

AI-enabled learning culture

Job summary

Elaves Education and Technology Inc. is shaping a screen-free, AI-powered early learning ecosystem for children aged 0–6. Sunny, our patented, screen-free smart toy, offers personalized audio content in Turkish, English, and Spanish and has CES 2026 Honoree recognition.

The role focuses on end-to-end growth—from first ad view to cart addition—driving global expansion in a startup environment that embraces AI tools and data-driven decisions.

Qualifications

• Bachelor’s degree in business, marketing, or related field.
• 4–7 years in digital marketing and e-commerce, strong B2C background.
• Hands-on experience managing an e-commerce site.
• Experience on Trendyol, Hepsiburada, and Amazon.
• Experience managing performance marketing budgets and delivering results.
• Excellent written and spoken English.
• Strong understanding of CAC, ROAS, CVR, AOV, and LTV.
• Strong Turkish and English copywriting.
• Curiosity about agentic AI and use of AI tools.
• Analytical thinking and data-driven decision making.
• Ownership-driven, startup mindset.
• Strong time management.

Responsibilities

• Build and optimize the D2C e-commerce funnel end to end, including traffic, landing pages, checkout, conversion, retention, and app subscriptions.
• Plan, launch, and optimize performance marketing campaigns across Meta, Google, TikTok, and other channels.
• Grow sales operations and improve store performance across online marketplaces.
• Shape the brand voice by writing/editing copy and contributing to design when needed.
• Develop influencer partnerships and community growth initiatives to support brand awareness and sales.
• Plan and execute campaigns, promotions, and seasonal initiatives.
• Build CRM flows across email, SMS, and WhatsApp to convert first-time buyers into loyal Sunny families.
• Design A/B tests and growth experiments with cross-functional teams.

Skills

Digital marketing

E-commerce

B2C marketing

Performance marketing

GA4

Meta Ads

Google Ads

TikTok Ads

Figma/Canva

CRM platforms

Email marketing

Copywriting

Turkish

English

AI tools

Data analysis

Ownership mindset

Education

Bachelor’s degree in Business Administration, Marketing, Communications, Industrial Engineering, or a related field

Tools

GA4

Meta Ads Manager

Google Ads

TikTok Ads

Figma

Canva

CRM platform

Email marketing platform

Job description

At Elaves, we have built a screen-free, AI-powered early learning ecosystem for children aged 0–6. Our first product, Sunny, is a patented, screen-free and camera-free smart toy that delivers expert-developed, personalized audio content tailored to each child in Turkish, English, and Spanish. Our innovation was named a CES 2026 Innovation Awards Honoree, and Sunny is already being embraced by hundreds of parents around the world.

We are looking for a team member who is excited to work in a startup environment and take end-to-end ownership of the growth journey, from the first ad a parent sees to the moment Sunny is added to their cart.

Education & Experience

• A bachelor’s degree in Business Administration, Marketing, Communications, Industrial Engineering, or a related field.
• 4–7 years of experience in digital marketing and e-commerce, with a strong B2C background. Experience with D2C brands, consumer electronics, maternal and baby products, or children’s brands is a plus.
• Hands-on experience managing an e-commerce website.
• Experience managing stores on online marketplaces such as Trendyol, Hepsiburada, and Amazon.
• Experience managing performance marketing budgets and delivering measurable results.
• Excellent written and spoken English.
• Proficiency in GA4, Meta Ads Manager, Google Ads, TikTok Ads, Figma/Canva, and at least one CRM or email marketing platform.
• A strong understanding of digital marketing and e-commerce metrics such as CAC, ROAS, CVR, AOV, and LTV, with the ability to take action to improve them.
• A keen eye for design and strong copywriting skills in both Turkish and English.
• Genuine curiosity about agentic AI and active use of AI tools in day-to-day workflows.
• Strong analytical thinking, problem-solving, and data-driven decision-making skills.
• A proactive, ownership-driven mindset, with the ability to take initiative, work independently, wear multiple hats, and thrive in a startup environment.
• Strong time management and follow-through skills.

Responsibilities

• Build and optimize the D2C e-commerce funnel end to end, covering traffic acquisition, landing pages, checkout, conversion, retention, and app subscriptions.
• Plan, launch, and optimize performance marketing campaigns across Meta, Google, TikTok, and other relevant channels.
• Grow sales operations and improve store performance across online marketplaces.
• Shape the brand voice by writing and editing copy, preparing creative briefs, and contributing directly to design when needed.
• Develop and manage influencer partnerships, brand collaborations, and community growth initiatives that support brand awareness and sales.
• Plan and execute campaigns, promotions, and seasonal initiatives.
• Build CRM flows across email, SMS, and WhatsApp to turn first-time buyers into loyal Sunny families.
• Design A/B tests and growth experiments, turning insights into actionable improvements in collaboration with product, content, and management teams.

What We Offer

• A Strong Ecosystem: An opportunity to work at the intersection of Türkiye’s startup ecosystem, global technology, and the smart toy industry, with direct exposure to an extensive network of investors, entrepreneurs, and international business partners.
• Being Part of a Global Story: The chance to help bring a patented product recognized as a CES 2026 Innovation Awards Honoree from Türkiye to global markets and gain hands‑on experience growing a business internationally.
• A Culture of Learning and Embracing Technology: A dynamic work environment where AI is central to how we work, experimenting with new tools is encouraged, and every team member is supported in their continuous learning and development.