D2C Marketplace Manager

TR10 Electrolux Dayanikli Tüketim Mamülleri Sanayi ve Ticarect A.S.(Electrolux A.S); Turkey; On-site; TRY 70,000 - 130,000; Full time

Benefits offered by this job

Company car

Private health insurance

Meal allowance

Job summary

Electrolux Group in Türkiye is seeking a commercially minded D2C Marketplace Manager to lead and scale our direct-to-consumer marketplace business in Turkey. You will own ecommerce performance across key marketplaces, drive revenue growth, and shape customer experience for a globally recognized brand.

Collaborate with local and central teams on ranging, pricing, promotions, and campaigns; apply SEO/SEM and analytics to boost traffic and demand; report on KPIs and propose actions.

Qualifications

• 4+ years of experience in D2C e-commerce and marketplace management.
• Strong analytical skills with tools such as Google Analytics, Excel, and Qlik Sense.
• Solid understanding of SEO, SEM, and digital traffic drivers.

Responsibilities

• Understand ecommerce landscape in Türkiye and adjust selling approaches with local and central teams.
• Coordinate ranging and pricing activities for all categories with local stakeholders.
• Drive sales, market share, profitability, and customer acquisition targets.
• Identify opportunities for assortment expansion and new product launches.
• Plan and drive promotions and activations aligned with sales strategy and channel activities.
• Use SEO/SEM and digital campaigns to drive site traffic and demand.
• Feed forecast volumes to Demand Planning and report on KPI trends.
• Collaborate with sales, marketing, supply chain and product teams to maximise impact.

Skills

D2C e-commerce

Marketplace management

Analytics

SEO/SEM

Google Analytics

Excel

Qlik Sense

Ownership mindset

Stakeholder management

English & Turkish

Education

Bachelor’s or Master’s degree

Tools

Google Analytics

Excel

Qlik Sense

Job description

Job Description

Join us in our exciting quest to build the future home! At Electrolux Group, our vision is to be the home appliance industry leader in consumer satisfaction by delivering outstanding lifetime experiences with solutions that always get better. We share ideas and collaborate so that together, we can develop solutions that deliver more enjoyable and sustainable living. Come, join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.

About the role:

Are you passionate about e-commerce, growth, and building businesses from the ground up? Do you thrive in fast-paced environments where you can take ownership, make decisions, and directly influence results? We're looking for an ambitious and commercially minded D2C Marketplace Manager to lead and accelerate our direct-to-consumer marketplace business in Turkey. This is a unique opportunity to shape and scale a rapidly growing business while working for a globally recognized brand. You will have a direct impact on revenue growth, customer experience, and commercial performance across the most important e-commerce marketplaces in the country.

In detail, you will:

• Understand ecommerce landscape in Türkiye and adjust selling approaches accordingly in close collaboration with cluster, central and local teams and own the commercial performance of marketplace channels.
• Coordinate ranging and pricing activities for all categories together with local stakeholders, cluster and central D2C e-commerce team.
• Drive sales, market share, profitability, and customer acquisition targets.
• Identify opportunities for assortment expansion and new product launches.
• Plan, review and actively drive promotion / activation activities for short/mid and longer term for each market, that are aligned with the sales strategy and other Electrolux channel activities and communication.
• Understand the mechanisms around SEO, SEM, email, display ads and social media to drive site traffic and generate demand in the cooperation with Digital Marketing Team.
• Feed in forecast volumes to Demand Planning.
• Drive reporting on weekly and monthly bases incl analyses on performance e.g. follow up on KPIs like NPS, sales, conversion rates, traffic per channel, results from campaigns etc. and provide analyses that explain current KPI trends and suggested corrective actions.
• Represent D2C E-commerce in the Commercial Triangle and ensure a continues development across all commercial aspects and channel dimensions.
• Collaborate with central, cluster and local sales, marketing, supply chain and product line to maximize the impact for your markets in the direct channel.
• Identify opportunities for assortment expansion and new product launches.

Who you are:

• Bachelor’s or Master’s degree in a relevant field
• Fluent in English and Turkish (written and spoken)
• 4+ years of experience in D2C e-commerce and marketplace management
• Strong analytical skills with tools such as Google Analytics, Excel, and Qlik Sense and good understanding of SEO, SEM, and digital traffic drivers
• Proven experience managing marketplace economics, pricing, and commercial performance
• Strong ownership mindset with a track record of delivering results
• Experience in consumer goods, electronics, household appliances, FMCG, or similar industries is a plus
• Experience launching or scaling marketplace businesses is highly valued
• Agile, proactive, and comfortable working in a dynamic environment
• Strong stakeholder management and influencing skills
• Commercially minded, customer-focused, and passionate about e-commerce growth and innovation
• Collaborative team player with a continuous improvement mindset

Where you will be:

İnci Çıkmazı No:3 İnci Ofis Zemin Kat Daire:6 Altunizade, Üsküdar, İstanbul 34662

Benefits include:

• Company car
• Private health insurance
• Meal allowance

As part of Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you. Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2023 Electrolux Group had sales of SEK 134 billion and employed 45,000 people around the world. For more information go to www.electroluxgroup.com.