Head of Brand & Digital Growth

Ödeal; Sarıyer; On-site; TRY 700,000 - 1,000,000; Full time

Benefits offered by this job

Campus-style office

Commuting expense support

Meal ticket card

Birthday leave

Private health insurance

Job summary

Ödeal is seeking a senior Head of Brand & Digital Growth Manager to own the company’s digital visibility, brand, and communications. You will build main growth channels, turning customer insight into messaging, leads, and revenue, collaborating with sales, product and technology.

This hands-on role requires strategy plus execution, with ownership, experimentation, and ownership mindset. You will lead a high-performing marcom and digital growth team.

Qualifications

• 10+ years of experience in marketing, digital growth or marcom, including leadership roles.
• Proven track record in performance marketing, lead generation and funnel optimization.
• Strong hands-on skills in SEO, SEM, paid social, web and content management.
• Experience working with sales teams and turning insight into revenue.
• Solid brand and communications background, with PR and agency management.
• Data-driven mindset; comfortable with analytics, CRM and marketing automation.

Responsibilities

• Own Ödeal's digital presence and advertising across all paid, owned and earned channels.
• Keep improving the lead funnel end to end: acquisition, quality, conversion and cost efficiency.
• Lead SEO and SEM strategy and execution to grow organic and paid visibility.
• Manage and direct creative, media and digital content for best performance.
• Collaborate with tele-sales and field sales to unlock opportunities.
• Define brand management and communication strategy for all audiences.
• Oversee content production: blogs, landing pages, visibility-focused content.
• Lead PR activities and manage CEO's PR and thought-leadership agenda.
• Design and run data-driven marketing budgets, channel mix and priorities.
• Build and develop a high-performing marcom and digital growth team.

Skills

Marketing leadership

Performance marketing

SEO/SEM

Paid social

Brand management

Data-driven mindset

Storytelling

Entrepreneurial mindset

Turkish & English fluency

CRM & marketing automation

Tools

CRM tools

Marketing automation

Analytics tools

Job description

Ödeal is a fintech scaleup, founded in 2014 with the aim of simplifying and enhancing point-of-sale experiences for buyers and sellers alike. With over 125,000 merchants on board and a passionate team of 500+ employees, we're shaping the future of payments.

Our Mission is driven by a simple yet profound goal: to boost sales and empower entrepreneurs with the most comprehensive financial solutions.

Our Vision is to level the playing field for businesses of all sizes, fostering competitiveness and economic growth.

Our Services include a mobile POS app – seamless payments on the go –, physical POS – tailored systems for businesses – and cash register POS – modernizing traditional setups –.

Your Role:

We’re looking for a "Head of Brand & Digital Growth Manager" that will; a hands-on, growth-driven leader to own Ödeal's digital visibility, brand and communications, and to build the main digital growth channels that will take the company to its next stage. You will sit where marketing, sales, product and technology meet. You will turn customer insight into messaging, messaging into leads, and leads into revenue, working closely with our sales teams.

This is a senior role with a lot of room for impact. You will set the strategy and also carry it out yourself, day to day, together with your team.

Ödeal is a scale-up, and we would like you to approach this role as if it were your own startup: take full ownership, build, test and grow these areas with an entrepreneurial mindset. Like everyone at Ödeal, you will also lend your expertise to other teams and topics whenever support is needed, helping to move things forward beyond the boundaries of your title.

• Own Ödeal's digital presence and advertising across all paid, owned and earned channels
• Keep improving the lead funnel end to end: acquisition, quality, conversion and cost efficiency
• Lead SEO and SEM strategy and execution to grow organic and paid visibility
• Manage and direct creative, media and digital contents to get the best performance and value from them
• Work directly with tele-sales and field sales teams to find and unlock opportunities that support sales
• Design and help launch new processes, and improve how they perform via strong funnel tracking
• Listen to customer and sales calls regularly to find the arguments that win deals, and turn them into sales scripts and marketing claims

Brand & Communications Strategy

• Define and own the brand management and communication strategy, both external and internal
• Turn Ödeal's value propositions and product structures into clear, consistent messages for all audiences
• Guide internal teams on brand guidelines, tone of voice and messaging

Content, Website & Creative

• Own the corporate website: structure, content, design and ongoing growth
• Lead content production, including blogs, landing pages and visibility-focused content
• Oversee all communication materials (digital, print and written) from content to final design

Social Media

• Manage Ödeal's social media accounts to build brand awareness and help people understand our products
• Plan and run the content calendar, campaigns and community engagement

PR & Corporate Communications

• Lead the company's PR activities together with our PR agency
• Plan and manage the CEO's PR and thought-leadership agenda
• Design and run guerrilla and on-the-ground marketing activities, both in the field and in the office, for internal and external audiences
• Work with technology teams on integrations across tools
• Help shape data models and tracking so that marketing and sales flows are measurable and fully closed-loop
• Use data to make decisions on budget, channel mix and priorities
• Build, lead and develop a high-performing marcom and digital growth team
• Stay close to the work: set direction, and also roll up your sleeves to deliver

Your Qualifications:

• [10+] years of experience in marketing, digital growth or marcom, including leadership roles
• Proven track record in performance marketing, lead generation and funnel optimization, ideally in B2B or SME-focused businesses
• Strong hands‑on skills in SEO, SEM, paid social, web and content management
• Experience working closely with sales teams (tele‑sales and/or field sales) and turning insight into revenue
• Solid brand and communications background, with experience in PR and agency management
• Data‑driven mindset; comfortable working with analytics, CRM and marketing automation tools and with technical teams
• Strong storytelling skills, with an eye for both content and design
• Entrepreneurial, ownership‑driven and comfortable in a fast‑paced environment
• Fluent Turkish and strong English

Nice to Have

• Experience in fintech, payments or financial services
• Experience building new sales channels or teams from scratch

If you want to build the growth engine of a fast‑growing fintech and see the direct impact of your work, we'd love to hear from you.

What Awaits You?

• The opportunity to join a dynamic and innovative team where creativity, technology, and data come together.
• A collaborative environment where your ideas are valued and transformed into real projects.
• The freedom to experiment with new creative approaches and AI‑powered production methods.
• A learning‑focused culture that encourages curiosity, development, and continuous improvement.
• A workplace where you can take ownership of your work and make a visible impact.

What’s More?

• Campus‑Style Office: A campus‑like workspace with PlayStation, table tennis, multiple meeting rooms, and cozy resting areas.
• Commute Perks: Additional compensation on top of your salary to support commuting expenses.
• Convenient Meals: Meal ticket card for nutritious dining options.
• Birthday Leave: Enjoy a paid day off on your birthday.
• Healthcare Coverage: Comprehensive private health insurance for your peace of mind.

Join Us on Our Journey:

As we move confidently into the future, we invite you to be a part of our story. Together, we can unlock the full potential of businesses, uplift communities, and create a world where financial services empower every entrepreneur.

At Ödeal, innovation meets inclusivity, and the result is a brighter, more prosperous tomorrow.