Growth & Digital Marketing Specialist

Cerebrovita; Sarıyer; On-site; TRY 350,000 - 550,000; Full time

Job summary

Cerebrovita is seeking a Growth & Digital Marketing Specialist in Marmara region to lead performance marketing initiatives. You will manage Meta Ads and Google Ads end-to-end, analyze campaigns with GA4, and explore new growth channels beyond paid advertising.

The role involves optimizing e-commerce performance, coordinating with creative teams, and driving marketplace growth on platforms like Trendyol and Hepsiburada. A data-driven mindset and ownership from idea to execution are essential.

Qualifications

• 2+ years of experience in performance marketing, digital marketing, or growth.
• Hands-on experience managing Meta Ads campaigns.
• Experience with Google Ads and GA4.
• Strong understanding of performance marketing metrics and optimization.
• Analytical, commercially minded with data focus.
• Data-driven mindset with ROI emphasis.
• Growth mindset and proactive ownership from idea to execution.
• Interest in e-commerce, conversion, and customer growth.

Responsibilities

• Manage and optimize Meta Ads and Google Ads campaigns end-to-end.
• Analyze performance using GA4 and ad platforms, turning insights into actions.
• Identify and test new acquisition channels and growth opportunities beyond paid ads.
• Use customer, sales, and behavioral data to identify growth opportunities and bottlenecks across the funnel.
• Improve e-commerce performance across campaigns, landing pages, product pages, and customer journey.
• Manage marketplace operations and growth across platforms like Trendyol and Hepsiburada.

Skills

Performance marketing

Digital marketing

Growth hacking

Analytics

ROI focus

Tools

GA4

Meta Ads

Google Ads

Shopify

Job description

We’re looking for a Growth & Digital Marketing Specialist to help grow Cerebrovita’.

This is a hands-on role for someone who is strong in digital marketing and wants to take broader ownership across e-commerce and growth.

What You’ll Do

• Manage and optimize Meta Ads and Google Ads campaigns end-to-end.
• Analyze performance using GA4 and advertising platforms and turn insights into actions.
• Identify and test new acquisition channels and growth opportunities beyond paid advertising.
• Use customer, sales, and behavioral data to identify growth opportunities and bottlenecks across the funnel.
• Improve e-commerce performance across campaigns, landing pages, product pages, and the customer journey.
• Manage marketplace operations and growth across platforms such as Trendyol and Hepsiburada, including product listings, campaign participation, pricing, promotions, and sales performance.
• Optimize marketplace performance by analyzing sales, conversion rates, product visibility, and customer behavior to identify growth opportunities.
• Develop CRM and customer lifecycle initiatives across engagement, retention, repeat purchase, and reactivation.
• Collaborate with designers and content partners to develop and test high-performing creatives.
• Explore and use AI tools to improve campaign execution, analysis, creative workflows, and productivity.

What We’re Looking For

• 2+ years of experience in performance marketing, digital marketing, or growth.
• Hands-on experience managing Meta Ads campaigns.
• Experience with Google Ads and web analytics tools such as GA4.
• Strong understanding of performance marketing metrics and optimization.
• Analytical, commercially minded, and comfortable working with data.
• Data-driven mindset with a strong focus on ROI and measurable business outcomes.
• A growth mindset, curious about why customers convert, what prevents them from converting, and constantly looking for new ways to grow the business.
• Interest in e-commerce, conversion, and customer growth.
• Proactive and comfortable taking ownership from idea to execution.

Nice to Have

• Experience with Shopify, ikas, or similar e-commerce platforms.
• Experience with CRM, email marketing, CRO, or marketplaces.
• Experience in D2C, consumer health, wellness, or similar businesses.