FMCG Brand Architect — ABM in Izmir

Mindpicked; Konak; On-site; TRY 220,000 - 320,000; Full time

Job summary

Mindpicked is seeking an ABM to join our client in Izmir, a leader in FMCG. You will help shape annual brand strategies, analyze market dynamics, and drive growth across the brand portfolio.

Working with creative and media partners, you will coordinate campaigns, support product development, and collaborate with Sales and Trade Marketing to ensure consistent execution. Fluency in English and 2–3 years FMCG Brand Management required.

Qualifications

• Bachelor's degree required; master's preferred.
• 2–3 years of Brand Management experience in FMCG.
• Strong English communication; no travel restrictions.

Responsibilities

• Support annual brand strategies and plans aligned with business objectives.
• Analyze market dynamics to support brand positioning and innovation.
• Contribute to sustainable, long-term growth for the brand portfolio.
• Coordinate with creative and media agencies to deliver campaigns and materials.
• Collaborate with Sales and Trade Marketing to execute brand strategies across channels.
• Monitor expenditures and maintain brand assets and materials.

Skills

Brand management

English proficiency

MS Office

Education

Bachelor's degree in Economics and Administrative Sciences, Social Sciences, Engineering or related field

Master's degree in Business Administration or related field is a plus

Tools

MS Office

Job description

Mindpicked is seeking an ABM to join our client in Izmir, a leader in FMCG. You will help shape annual brand strategies, analyze market dynamics, and drive growth across the brand portfolio.

Working with creative and media partners, you will coordinate campaigns, support product development, and collaborate with Sales and Trade Marketing to ensure consistent execution. Fluency in English and 2–3 years FMCG Brand Management required.